Marketing Analytics: Based on First Principles

Palmatier, Robert W.; Petersen, J. Andrew; Germann, Frank

ISBN 10: 1352013193 / ISBN 13: 9781352013191

Verlag: Bloomsbury Academic (edition ), 2022

Beschreibung

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Bestandsnummer des Verkäufers 1352013193-8-1

Bibliografische Details

• Titel: Marketing Analytics: Based on First Principles
• Verlag: Bloomsbury Academic (edition )
• Erscheinungsjahr: 2022
• Sprache: Englisch
• ISBN-10: 1352013193
• ISBN-13: 9781352013191
• Einband: Paperback
• Zustand: Very Good

Über diesen Titel

Inhaltsangabe

A dynamic textbook on marketing analytics, teaching state of the art data analytics techniques around a focused and powerful strategic framework. Lead author Rob Palmatier is one of the most pre-eminent Marketing academics in the world and lends significant brand prestige to the book.

Über die Autorinnen und Autoren

Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.

J. Andrew Petersen is an Associate Professor of Marketing at the Pennsylvania State University, USA.

Frank Germann is Associate Professor of Marketing at the University of Notre Dame, USA