Marketing Analytics: Based on First Principles

Robert W. Palmatier,J. Andrew Petersen,Frank Germann

ISBN 10: 1352013193 / ISBN 13: 9781352013191

Verlag: Bloomsbury Academic 2022-03-24, 2022

Beschreibung

Bestandsnummer des Verkäufers 6666-GRD-9781352013191

Bibliografische Details

• Titel: Marketing Analytics: Based on First Principles
• Verlag: Bloomsbury Academic 2022-03-24
• Erscheinungsjahr: 2022
• Sprache: Englisch
• ISBN-10: 1352013193
• ISBN-13: 9781352013191
• Einband: Paperback
• Zustand: New

Über diesen Titel

Inhaltsangabe

A dynamic textbook on marketing analytics, teaching state of the art data analytics techniques around a focused and powerful strategic framework. Lead author Rob Palmatier is one of the most pre-eminent Marketing academics in the world and lends significant brand prestige to the book.

Über die Autorinnen und Autoren

Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.

J. Andrew Petersen is an Associate Professor of Marketing at the Pennsylvania State University, USA.

Frank Germann is Associate Professor of Marketing at the University of Notre Dame, USA