Marketing Channels: A Relationship Management Approach

Lou E Pelton, David Strutton, James R Lumpkin

ISBN 10: 0072895128 / ISBN 13: 9780072895124

Verlag: McGraw-Hill/Irwin, 2001

Beschreibung

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: second ] Publisher: McGraw-Hill/Irwin Pub Date: 8/24/2001 Binding: Hardcover Pages: 514 second edition. Bestandsnummer des Verkäufers 6791008

Bibliografische Details

Titel: Marketing Channels: A Relationship ...

Verlag: McGraw-Hill/Irwin

Erscheinungsdatum: 2001

Einband: Hardcover

Zustand: Good

Auflage: 2. Auflage

Über diesen Titel

Inhaltsangabe:

Book by Pelton Lou E Strutton David Lumpkin James R

Reseña del editor:

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.