Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text–rather than passively read it.

The second edition features a new format that makes it easier for readers to study and learn the material.

0133879259 / 9780133879254 Marketing: Defined, Explained, Applied Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package

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0132177153 / 9780132177153 Marketing: Defined, Explained, Applied

0133783197 / 9780133783193 2014 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Defined, Explained, Applied

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A unique and easy-to-read breakdown of marketing information.

The second edition features a new format that makes it easier for readers to study and learn the material.

0133879259 / 9780133879254 Marketing: Defined, Explained, Applied Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package

Package consists of:

0132177153 / 9780132177153 Marketing: Defined, Explained, Applied

0133783197 / 9780133783193 2014 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Defined, Explained, Applied

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