Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Renvoise, Patrick

ISBN 10: 078522680X / ISBN 13: 9780785226802

Verlag: Thomas Nelson Inc, 2007

Beschreibung

Hardcover This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly. Bestandsnummer des Verkäufers Q-07-2834

Bibliografische Details

Titel: Neuromarketing: Understanding the Buy ...

Verlag: Thomas Nelson Inc

Erscheinungsdatum: 2007

Einband: Hardcover

Zustand: Good

Zustand des Schutzumschlags: Schutzumschlag

Über diesen Titel

Reseña del editor:

How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as: * The 6 stimuli that always trigger a response * The 4 steps to align content and delivery of your message * The 6 message building blocks to address the "old brain" * The 7 powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.