Objects Of Desire : Consumer Behaviour In Shopping Centre Choices

Dennis, Charles; Newman, Andrew J.; Marsland, David

ISBN 10: 1403901708 / ISBN 13: 9781403901705

Verlag: Palgrave Macmillan, 2004

Beschreibung

Bestandsnummer des Verkäufers 3332253-n

Bibliografische Details

• Titel: Objects Of Desire : Consumer Behaviour In Shopping Centre Choices
• Verlag: Palgrave Macmillan
• Erscheinungsjahr: 2004
• Sprache: Englisch
• ISBN-10: 1403901708
• ISBN-13: 9781403901705
• Einband: Hardcover
• Zustand: New

Über diesen Titel

Inhaltsangabe

What determines where people shop? Why would shoppers visit one shopping center rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centers. Developers wish to plan, build and/or improve shopping centers to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking.

Über die Autorin bzw. den Autor

CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.