The Power of Experiments : Decision Making in a Data-Driven World

Michael Luca

ISBN 10: 0262542277 / ISBN 13: 9780262542272

Verlag: The MIT Press Mär 2021, 2021

Beschreibung

Neuware - How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world an excellent primer on experimental and behavioral economics Have you logged into Facebook recently Searched for something on Google Chosen a movie on Netflix If so, you've probably been an unwitting participant in a variety of experiments also known as randomized controlled trials designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money eBay, for example, discovered how to cut $50 million from its yearly advertising budget or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good different ways that governments are using experiments to influence or nudge behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of the experimental revolution.

Bestandsnummer des Verkäufers 9780262542272

Bibliografische Details

• Titel: The Power of Experiments : Decision Making in a Data-Driven World
• Verlag: The MIT Press Mär 2021
• Erscheinungsjahr: 2021
• Sprache: Englisch
• ISBN-10: 0262542277
• ISBN-13: 9780262542272
• Einband: Taschenbuch
• Zustand: Neu

Über diesen Titel

Inhaltsangabe

How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics
 
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”

Über die Autorin bzw. den Autor

Michael Luca is Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. His writing has appeared in publications including the Atlantic, Wall Street Journal, Harvard Business Review, and Slate.
Max H. Bazerman is Jesse Isidor Straus Professor of Business Administration at Harvard Business School. He is the author of The Power of Noticing and the coauthor of Blind Spots, Negotiation Genius, and other books.