Public Relations Practices: Managerial Case Studies and Problems (5th Edition)

Jackson, Patrick; Center, Allen H.

ISBN 10: 0130981532 / ISBN 13: 9780130981530

Verlag: Pearson College Div, 1995

Beschreibung

This book is a well used but readable copy. Integrity of the book is still intact with no missing pages. May have notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.

Bestandsnummer des Verkäufers RDV.0130981532.A

Bibliografische Details

• Titel: Public Relations Practices: Managerial Case Studies and Problems (5th Edition)
• Verlag: Pearson College Div
• Erscheinungsjahr: 1995
• Sprache: Englisch
• ISBN-10: 0130981532
• ISBN-13: 9780130981530
• Einband: Softcover
• Zustand: acceptable

Über diesen Titel

Inhaltsangabe

Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society.

This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.