Public Relations Practices: Managerial Case Studies and Problems

Center, Allen H.;Jackson, Patrick

ISBN 10: 0136138039 / ISBN 13: 9780136138037

Verlag: Prentice Hall, Lebanon, Indiana, U.S.A., 2002

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New, No remainder marks, minor shelf wear, No surprises. Same day Shipping. Bestandsnummer des Verkäufers Ex1018

Bibliografische Details

Titel: Public Relations Practices: Managerial Case ...

Verlag: Prentice Hall, Lebanon, Indiana, U.S.A.

Erscheinungsdatum: 2002

Einband: Trade Paperback

Zustand: New

Über diesen Titel

Inhaltsangabe:

Book by Center Allen H Jackson Patrick

Reseña del editor:

A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications. Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations-involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.