Strategy: Process, Content and Context - An International Perspective

Bob De Wit, Ron Meyer

ISBN 10: 0314032134 / ISBN 13: 9780314032133

Verlag: West Publishing Co, 1994

Beschreibung

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Bibliografische Details

Titel: Strategy: Process, Content and Context - An ...

Verlag: West Publishing Co

Erscheinungsdatum: 1994

Einband: Paperback

Zustand: Used; Very Good

Über diesen Titel

Inhaltsangabe:

A combined reader and casebook for introductory strategic management courses. Offers a balanced coverage of the main themes of strategic management and a broad representation of the different approaches and theories. A European perspective is reflected in the choice of topics, articles, examples and cases.