The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making

Nagle, Thomas T.

ISBN 10: 0138515107 / ISBN 13: 9780138515102

Verlag: Taylor & Francis, 1987

Beschreibung

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Bestandsnummer des Verkäufers S_441816441

Bibliografische Details

• Titel: The Strategy and Tactics of Pricing: A Guide to Profitable Decision-Making
• Verlag: Taylor & Francis
• Erscheinungsjahr: 1987
• Sprache: Englisch
• ISBN-10: 0138515107
• ISBN-13: 9780138515102
• Einband: hardcover
• Zustand: Good

Über diesen Titel

Inhaltsangabe

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.  Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.  For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.