The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

Nagle, Thomas T.

ISBN 10: 0136693768 / ISBN 13: 9780136693765

Verlag: Pearson P T R, 1994

Beschreibung

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00082184018

Bibliografische Details

Titel: The Strategy and Tactics of Pricing: A Guide...

Verlag: Pearson P T R

Erscheinungsdatum: 1994

Einband: Hardcover

Zustand: Very Good

Auflage: 2. Auflage

Über diesen Titel

Inhaltsangabe:

Book by Nagle Thomas T Holden Reed K

Reseña del editor:

This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.