A Study On Consumer Preference Towards Online Payment Systems In India | An Analysis of Adoption, Challenges, Satisfaction, and User Behaviour

Mounika R (u. a.)

ISBN 10: 6209635199 / ISBN 13: 9786209635199

Verlag: LAP LAMBERT Academic Publishing, 2026

A Study On Consumer Preference Towards Online Payment Systems In India | An Analysis of Adoption, Challenges, Satisfaction, and User Behaviour | Mounika R (u. a.) | Taschenbuch | Englisch | 2026 | LAP LAMBERT Academic Publishing | EAN 9786209635199 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 134918482

Inhaltsangabe:

This project examines consumer preference towards online payment systems in India and analyses the key factors influencing their adoption and usage. With the rapid expansion of digital technology and government initiatives promoting a cashless economy, digital payment platforms such as UPI, mobile wallets, debit and credit cards have become integral to everyday financial transactions. The study is based on primary data collected from respondents through a structured questionnaire and focuses on understanding awareness levels, usage patterns, motivating factors, and challenges faced by users. The findings reveal that convenience, security, and ease of use are the primary drivers of adoption, with UPI emerging as the most preferred mode of digital payment. However, issues such as network instability, transaction failures, and security concerns continue to affect user satisfaction. The study concludes that while digital payment systems are widely accepted, improving infrastructure, strengthening cybersecurity measures, and enhancing digital literacy are essential for sustained growth and inclusive financial development.

Über die Autorin bzw. den Autor: The Book has been Authored by Ms. Mounika R, a student of International Business and co-authored by Mrs. Shajitha Banu S, Assistant Professor, PG and Research Department of International Business, Sri Ramakrishna College of Arts & Science, Coimbatore, Tamil Nadu, India.

Bibliografische Details

Titel: A Study On Consumer Preference Towards ...
Verlag: LAP LAMBERT Academic Publishing
Erscheinungsdatum: 2026
Einband: Taschenbuch
Zustand: Neu