Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships

Gerald Michaelson; Steven Michaelson

ISBN 10: 0071427309 / ISBN 13: 9780071427302

Verlag: McGraw Hill (edition 1), 2003

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Bestandsnummer des Verkäufers 0071427309-11-1

Inhaltsangabe:

Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as: Get your strategy straight Win without fighting Have a unique selling proposition Know your competitor Aim for big wins Learn from lost sales

Über die Autorin bzw. den Autor: McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Bibliografische Details

Titel: Sun Tzu Strategies for Selling: How to Use ...
Verlag: McGraw Hill (edition 1)
Erscheinungsdatum: 2003
Einband: Paperback
Zustand: Good
Auflage: 1.