Titel: Teaching Public Relations : Principles and Practices for Effective Learning
Verlag: Routledge
Erscheinungsjahr: 2024
Sprache: Englisch
ISBN-10: 1032818735
ISBN-13: 9781032818733
Einband: Hardcover
Zustand: As New

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Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators.

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Peter M. Smudde has had 16 years of industry experience, including an executive-level position and consulting, and 22 years as a professor of public relations. Dr. Smudde holds the rank of professor and for nine years has been the associate executive director of Illinois State University’s School of Communication in Normal, Illinois, where he also was the coordinator of the PR program, which has Certification in Education for Public Relations (CEPR) through the Public Relations Society of America (PRSA), and was a faculty adviser for Public Relations Student Society of America (PRSSA) chapters for 14 years.

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