Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.

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Verwandte Artikel zu Telephone Survey Methods: Sampling, Selection And Supervisio...

Telephone Survey Methods: Sampling, Selection And Supervision

Lavrakas, Paul J.

Gebraucht - Softcover

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