Using Communication Theory Vol. 1 : An Introduction to Planned Communication

Windahl, Sven; Signitzer, Benno H.; Olson, Jean T.

ISBN 10: 0803984316 / ISBN 13: 9780803984318

Verlag: Sage Publications., Int., 2000

Beschreibung

This book is part of a large purchase from a Public Sector Library and except where mentioned are for the most part LIKE NEW! MOSTLY the ONLY flaws are the blacked out (they insisted) Library stamps which show many of them to be UNUSED! This copy is Near Fine (NEAR NEW). FEEL FREE TO E-MAIL FOR PHOTOGRAPHS AND FURTHER DETAILS. FROM A DEALER WHO TELLS YOU WHO THEY ARE AND WHAT THEIR TELEPHONE AND ADDRESS CONTACT DETAILS ARE! Size: 8vo - over 7¾" - 9¾".

Bestandsnummer des Verkäufers 33333337692

Bibliografische Details

• Titel: Using Communication Theory Vol. 1 : An Introduction to Planned Communication
• Verlag: Sage Publications., Int.
• Erscheinungsjahr: 2000
• Sprache: Englisch
• ISBN-10: 0803984316
• ISBN-13: 9780803984318
• Einband: Glossy Pictorial Card
• Auflage: Reprint (twice)
• Zustand: Near Fine (NEAR NEW)
• Zustand des Schutzumschlags: No Jacket
• Signiert: EX PUBLIC SECTOR LIBRARY BLACK
• Verkäuferkataloge:
  • Environmental Subjects

Über diesen Titel

Inhaltsangabe

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years.

How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication campaign? In examining these and similar questions the authors offer students helpful guidance through the often complex area of communication theory, relating it throughout to its practical implications.

Críticas

`Accessible, authoritative and up-to-date, the book does an admirable job of bridging the gap between communication theory and many different kinds of applications.' - Denis McQuail, University of Amsterdam

`The text is itself a masterpiece of clear communication. Strongly recommended.' - Journal of the Institute of Health Education