Serena rovai (41 Ergebnisse)

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Paperback. Zustand: New. Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural, and social phenomenon, and the textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualized as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book - through an analysis of diverse cases - answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability.The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage, and tradition to major forces of change and innovative, entrepreneurial adaptations in the 21st century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage.This unique collection will be of interest for academics, scholars, and upper-level students across the fields of luxury management and marketing, brand management, consumer behavior as well as sustainability.…

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Paperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.

Zustand: New. 2024. 1st Edition. paperback. . . . . .

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Zustand: New. 2024. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.

Paperback. Zustand: Brand New. 308 pages. 9.18x6.12x9.21 inches. In Stock.

Taschenbuch. Zustand: Neu. Made in Italy and the Luxury Market | Heritage, Sustainability and Innovation | Serena Rovai (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2024 | Routledge | EAN 9781032304397 | Verantwortliche Person für die EU: Taylor & Francis Verlag GmbH, Kaufingerstr. 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu. …

Zustand: As New. Unread book in perfect condition.

Zustand: New.

Paperback. Zustand: New. Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural, and social phenomenon, and the textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualized as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book - through an analysis of diverse cases - answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability.The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage, and tradition to major forces of change and innovative, entrepreneurial adaptations in the 21st century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage.This unique collection will be of interest for academics, scholars, and upper-level students across the fields of luxury management and marketing, brand management, consumer behavior as well as sustainability.…

Zustand: New. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Num Pages: 185 pages, biography. BIC Classification: 1FPC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 381. . 2016. Hardback. . . . .…

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Zustand: New. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Num Pages: 185 pages, biography. BIC Classification: 1FPC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 381. . 2016. Hardback. . . . . Books ship from the US and Ireland.…

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Zustand: New. 1st edition NO-PA16APR2015-KAP.

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Hardback. Zustand: New. New copy - Usually dispatched within 4 working days.

Zustand: New. 2023. 1st Edition. hardcover. . . . . .

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Hardcover. Zustand: Brand New. 312 pages. 9.19x6.13x0.87 inches. In Stock.