Alon ilan jaffe eugene (46 Ergebnisse)
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Zustand: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: McGraw Hill Pub Date: 1/1/2013 Binding: Paperback Pages: 602 First edition.
Global Marketing: Contemporary Theory, Practice, and Cases
Alon, Ilan,Prange, Christiane,Jaffe, Eugene,Vianelli, Donata
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paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
Global Marketing: Contemporary Theory, Practice, and Cases
Vianelli, Donata,Prange, Christiane,Jaffe, Eugene,Alon, Ilan
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Global Marketing : Contemporary Theory, Practice, and Cases
Prange, Christiane, Jaffe, Eugene, Alon, Ilan, Vianelli, Donata
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paperback. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
Global Marketing : Contemporary Theory, Practice, and Cases
Prange, Christiane, Jaffe, Eugene, Alon, Ilan, Vianelli, Donata
- Softcover
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Softcover. Zustand: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library…book. Signs of wear on the cover. Slightly creased cover. Stains on the edge. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 2013. Ammareal gives back up to 15% of… this item's net price to charity organizations.
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Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2013. Am…mareal gives back up to 15% of this item's net price to charity organizations.
- Softcover
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Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Edition 2013. Ammarea…l gives back up to 15% of this item's net price to charity organizations.
Global Marketing: Strategy, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
- Softcover
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Global Marketing : Strategy, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
- Softcover
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Zustand: New.
Global Marketing: Contemporary Theory, Practice and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
- Hardcover
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Zustand: New. pp. 700.
Global Marketing : Strategy, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
- Softcover
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Global Marketing: Contemporary Theory, Practice and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
- Hardcover
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Zustand: New. pp. 700.
Global Marketing : Strategy, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
- Softcover
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Global Marketing: Contemporary Theory, Practice and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
- Hardcover
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Global Marketing: Strategy, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
- Softcover
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Global Marketing : Strategy, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
- Softcover
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- Softcover
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EUR 124,76
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Paperback. Zustand: New. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to re…spond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
Global Marketing: Contemporary Theory, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
- Softcover
Anbieter: Books Puddle, New York, NY, USABooks Puddle
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Zustand: New. pp. 660.
- Softcover
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Paperback. Zustand: New. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to re…spond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
Global Marketing: Contemporary Theory, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
- Softcover
Anbieter: Biblios, frankfurt am main, HESSE, DeutschlandBiblios
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- Softcover
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Zustand: New. Ilan Alon is a Professor of Strategy and International Marketing at the University of Agder, Norway. He is Editor in Chief of International Journal of Emerging Markets and European Journal of International Management. T.
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Paperback. Zustand: New. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to re…spond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
Global Marketing: Contemporary Theory, Practice, and Cases
Alon, Ilan/ Jaffe, Eugene/ Prange, Christiane/ Vianelli, Donata
- Softcover
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Paperback. Zustand: Brand New. 3rd edition. 639 pages. 9.75x8.00x1.50 inches. In Stock.
- Softcover
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Paperback. Zustand: New. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to re…spond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
