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Taschenbuch. Zustand: Neu. Measuring, Understanding and Improving Wellbeing Among Older People | Sefa Awaworyi Churchill (u. a.) | Taschenbuch | xxi | Englisch | 2021 | Springer | EAN 9789811523557 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Sprache: Englisch
Verlag: Springer Nature Switzerland AG, Cham, 2021
ISBN 10: 3030772039 ISBN 13: 9783030772031
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Hardcover. Zustand: new. Hardcover. This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the last frontier of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.With the worlds youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses thetheory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - How can we be happier, healthier and more satisfied in life This edited collectionexamines various dimensions of wellbeing among older people, including its measurement; social, environmental and economic determinants; and how research can be translated into policy to improve quality of life for older people.With an increasingly ageing population across countries and an increasing population of older adults, there is growing interest in improving older people's ability to live healthily and happily. With a focus on retirement and aged care, this book is important reading for those interested in Welfare Economics, Health Economics and Development.
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - How can we be happier, healthier and more satisfied in life This edited collectionexamines various dimensions of wellbeing among older people, including its measurement; social, environmental and economic determinants; and how research can be translated into policy to improve quality of life for older people.With an increasingly ageing population across countries and an increasing population of older adults, there is growing interest in improving older people's ability to live healthily and happily. With a focus on retirement and aged care, this book is important reading for those interested in Welfare Economics, Health Economics and Development.
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Sprache: Englisch
Verlag: Springer, Berlin|Springer International Publishing|Palgrave Macmillan, 2022
ISBN 10: 3030772063 ISBN 13: 9783030772062
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ISBN 10: 3030772039 ISBN 13: 9783030772031
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Taschenbuch. Zustand: Neu. Marketing Brands in Africa | Perspectives on the Evolution of Branding in an Emerging Market | Samuelson Appau | Taschenbuch | xv | Englisch | 2022 | Springer International Publishing | EAN 9783030772062 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 288 | Sprache: Englisch | Produktart: Bücher | This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ¿last frontier¿ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.With the world¿s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses thetheory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.
Zustand: New. 1st ed. 2021 edition NO-PA16APR2015-KAP.
Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 288 | Sprache: Englisch | Produktart: Bücher | This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ¿last frontier¿ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.With the world¿s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses thetheory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.
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In den WarenkorbZustand: New. 2021. Hardcover. . . . . .
Sprache: Englisch
Verlag: Springer International Publishing, 2022
ISBN 10: 3030772063 ISBN 13: 9783030772062
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the 'last frontier' of global brands,very little research exists that examines brands and branding in this emerging market.Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches.With the world's youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses thetheory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.