Verlag: Guida editori, 2014
Anbieter: Libreria Tara, Roma, RM, Italien
Erstausgabe
Zustand: buono. Sociologia e Comunicazione Essay writing Sociology and Communication studies We care 4 bross. edit. ill. - prima edizione OTTIME CONDIZIONI.
Anbieter: libreriauniversitaria.it, Occhiobello, RO, Italien
Zustand: NEW.
Anbieter: libreriauniversitaria.it, Occhiobello, RO, Italien
Zustand: NEW.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 167,05
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 167,05
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Zustand: New. 1st ed. 2021 edition NO-PA16APR2015-KAP.
Taschenbuch. Zustand: Neu. Digital Transformation in the Cultural Heritage Sector | Challenges to Marketing in the New Digital Era | Tiziana Russo Spena (u. a.) | Taschenbuch | xiii | Englisch | 2022 | Springer | EAN 9783030633783 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Zustand: New. 1st ed. 2021 edition NO-PA16APR2015-KAP.
Sprache: Englisch
Verlag: Springer International Publishing, 2022
ISBN 10: 3030633780 ISBN 13: 9783030633783
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.
Sprache: Englisch
Verlag: Springer International Publishing, 2021
ISBN 10: 3030633756 ISBN 13: 9783030633752
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 250,51
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 232 pages. 9.25x6.10x0.71 inches. In Stock.
Sprache: Englisch
Verlag: Information Science Reference, 2022
ISBN 10: 1799896560 ISBN 13: 9781799896562
Anbieter: GreatBookPrices, Columbia, MD, USA
EUR 284,97
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Sprache: Englisch
Verlag: Information Science Reference, 2022
ISBN 10: 1799896560 ISBN 13: 9781799896562
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 273,77
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Sprache: Englisch
Verlag: Information Science Reference, 2022
ISBN 10: 1799896560 ISBN 13: 9781799896562
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 273,76
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Sprache: Englisch
Verlag: Information Science Reference, 2022
ISBN 10: 1799896560 ISBN 13: 9781799896562
Anbieter: GreatBookPrices, Columbia, MD, USA
EUR 304,82
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Sprache: Englisch
Verlag: Information Science Reference, 2022
ISBN 10: 1799896560 ISBN 13: 9781799896562
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 303,36
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
EUR 336,85
Anzahl: Mehr als 20 verfügbar
In den WarenkorbHardback. Zustand: New.
EUR 318,39
Anzahl: Mehr als 20 verfügbar
In den WarenkorbHardback. Zustand: New.
Sprache: Englisch
Verlag: Information Science Reference, 2022
ISBN 10: 1799896560 ISBN 13: 9781799896562
Anbieter: Mispah books, Redhill, SURRE, Vereinigtes Königreich
EUR 525,94
Anzahl: 1 verfügbar
In den Warenkorbhardcover. Zustand: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Zustand: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days.
Zustand: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days.
Anbieter: Brook Bookstore On Demand, Napoli, NA, Italien
EUR 134,27
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: new. Questo è un articolo print on demand.
Anbieter: Brook Bookstore On Demand, Napoli, NA, Italien
EUR 134,27
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: new. Questo è un articolo print on demand.
Sprache: Englisch
Verlag: Springer International Publishing, 2022
ISBN 10: 3030633780 ISBN 13: 9783030633783
Anbieter: moluna, Greven, Deutschland
EUR 144,94
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers insights into digital marketing strategies in the cultural heritage sectorPresents research and practice perspectives on challenges in digitalizationDemonstrates how marketing activities and consumer processes are being transformed.
Sprache: Englisch
Verlag: Springer International Publishing, 2021
ISBN 10: 3030633756 ISBN 13: 9783030633752
Anbieter: moluna, Greven, Deutschland
EUR 144,94
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers insights into digital marketing strategies in the cultural heritage sectorPresents research and practice perspectives on challenges in digitalizationDemonstrates how marketing activities and consumer processes are being transf.
Sprache: Englisch
Verlag: Springer International Publishing Mrz 2022, 2022
ISBN 10: 3030633780 ISBN 13: 9783030633783
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation. 236 pp. Englisch.
Sprache: Englisch
Verlag: Springer International Publishing Mrz 2021, 2021
ISBN 10: 3030633756 ISBN 13: 9783030633752
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation. 236 pp. Englisch.
Sprache: Englisch
Verlag: Springer, Springer Mär 2022, 2022
ISBN 10: 3030633780 ISBN 13: 9783030633783
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -1. Introduction.- Part I: Digital Transformation and Business Models.- 2. Future Internet and Digital Ecosystems.- 3. Digital Business Models.- 4. Value Propositions in Digital Transformation.- Part II: Customers' Insights, Engagement and Analytics.- 5. Customer Insights and Consumer Profiling.- 6. Digital Engagement and Customer Experience.- 7. Business Intelligence and Social Media Analytics.- Part III: Context, Content and Communication.- 8. Proximity Marketing and Context-Information Awareness.- 9. Augmented Servicescape: Integrating Physical and Digital Reality.- 10. Digital Targeted Communication: An Integrated Approach.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 236 pp. Englisch.
Sprache: Englisch
Verlag: Springer, Springer Mär 2021, 2021
ISBN 10: 3030633756 ISBN 13: 9783030633752
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Buch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -1. Introduction.- Part I: Digital Transformation and Business Models.- 2. Future Internet and Digital Ecosystems.- 3. Digital Business Models.- 4. Value Propositions in Digital Transformation.- Part II: Customers' Insights, Engagement and Analytics.- 5. Customer Insights and Consumer Profiling.- 6. Digital Engagement and Customer Experience.- 7. Business Intelligence and Social Media Analytics.- Part III: Context, Content and Communication.- 8. Proximity Marketing and Context-Information Awareness.- 9. Augmented Servicescape: Integrating Physical and Digital Reality.- 10. Digital Targeted Communication: An Integrated Approach.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 236 pp. Englisch.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 232,84
Anzahl: 4 verfügbar
In den WarenkorbZustand: New. Print on Demand.