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Taschenbuch. Zustand: Neu. Students for a Democratic Society | A Movement Study | Monica Brasted | Taschenbuch | 60 S. | Englisch | 2009 | LAP LAMBERT Academic Publishing | EAN 9783838320922 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu. …

Taschenbuch. Zustand: Neu. The Values of the Consumer Culture | Reflected in the Advertisements of "The Saturday Evening Post": 1900-1929 | Monica Brasted | Taschenbuch | 232 S. | Englisch | 2009 | LAP LAMBERT Academic Publishing | EAN 9783838320991 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.…

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Hardback. Zustand: New. Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and women's studies.…

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Hardback. Zustand: New. Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and women's studies.…

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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -During the nineteen sixties the organization, Students for a Democratic Society, SDS, represented the New Left in the United States. SDS led a political movement whose major goal was to bring about social change. In this book, SDS is examined using Burke's dramatistic perspective as it moves from order, guilt and the negative through victimage and mortification to catharsis and redemption. The phases of development of a movement as described by Leland Griffin (1969) are also used as a framework for this study to determine if the development of SDS as a movement corresponds with the phases of inception, crisis and consummation. The analysis examines SDS as it developed in the nineteen sixties, and should be of interest to anyone who is interested in learning more about a turbulent historical time in the United States. 60 pp. Englisch.…

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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - During the nineteen sixties the organization, Students for a Democratic Society, SDS, represented the New Left in the United States. SDS led a political movement whose major goal was to bring about social change. In this book, SDS is examined using Burke's dramatistic perspective as it moves from order, guilt and the negative through victimage and mortification to catharsis and redemption. The phases of development of a movement as described by Leland Griffin (1969) are also used as a framework for this study to determine if the development of SDS as a movement corresponds with the phases of inception, crisis and consummation. The analysis examines SDS as it developed in the nineteen sixties, and should be of interest to anyone who is interested in learning more about a turbulent historical time in the United States.…

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. During the nineteen sixties the organization, Students for a Democratic Society, SDS, represented the New Left in the United States. SDS led a political movement whose major goal was to bring about social change. In this book, SDS is examined using Burke s .…

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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -During the early decades of the twentieth century a transition from an agrarian to a consumer culture occurred in the United States. Accompanying this transition was a shift in values from hard work to leisure, and from saving money to spending it. It is argued in this work that advertisements facilitated the transition in cultural values not by merely selectively reflecting those values as in a distorted mirror, but by framing those values in such a way that they were inherent in goods and their consumption. Traditional values were re-framed in support of the new consumer culture. In other words, values were transposed from individuals to goods. This work should be of interest communication scholars as well as anyone else who is interested in the origins of the consumer culture in the United States and the role that advertising played. 232 pp. Englisch.…

Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -During the nineteen sixties the organization, Students for a Democratic Society, SDS, represented the New Left in the United States. SDS led a political movement whose major goal was to bring about social change. In this book, SDS is examined using Burke''s dramatistic perspective as it moves from order, guilt and the negative through victimage and mortification to catharsis and redemption. The phases of development of a movement as described by Leland Griffin (1969) are also used as a framework for this study to determine if the development of SDS as a movement corresponds with the phases of inception, crisis and consummation. The analysis examines SDS as it developed in the nineteen sixties, and should be of interest to anyone who is interested in learning more about a turbulent historical time in the United States.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 60 pp. Englisch.…

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. During the early decades of the twentieth century a transition from an agrarian to a consumer culture occurred in the United States. Accompanying this transition was a shift in values from hard work to leisure, and from saving money to spending it. It is ar.…

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - During the early decades of the twentieth century a transition from an agrarian to a consumer culture occurred in the United States. Accompanying this transition was a shift in values from hard work to leisure, and from saving money to spending it. It is argued in this work that advertisements facilitated the transition in cultural values not by merely selectively reflecting those values as in a distorted mirror, but by framing those values in such a way that they were inherent in goods and their consumption. Traditional values were re-framed in support of the new consumer culture. In other words, values were transposed from individuals to goods. This work should be of interest communication scholars as well as anyone else who is interested in the origins of the consumer culture in the United States and the role that advertising played.…

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HRD. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -During the early decades of the twentieth century a transition from an agrarian to a consumer culture occurred in the United States. Accompanying this transition was a shift in values from hard work to leisure, and from saving money to spending it. It is argued in this work that advertisements facilitated the transition in cultural values not by merely selectively reflecting those values as in a distorted mirror, but by framing those values in such a way that they were inherent in goods and their consumption. Traditional values were re-framed in support of the new consumer culture. In other words, values were transposed from individuals to goods. This work should be of interest communication scholars as well as anyone else who is interested in the origins of the consumer culture in the United States and the role that advertising played.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 232 pp. Englisch.…

Hardcover. Zustand: new. Hardcover. Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and womens studies. This book examines advertisements in Life magazine during World War II and how the cultural values of service, thrift, and utility were framed in those ads to promote both patriotism and consumption. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Hardcover. Zustand: new. Hardcover. Magazine Advertising in Life during World War II: Patriotism through Service, Thrift, and Utility is a descriptive analysis that examines how the cultural values of service, thrift, and utility were framed in advertisements in Life magazine from 1942 to 1945.These cultural values were used by advertisers to create citizen consumers who practiced frugal consumption of advertised products and services to demonstrate their patriotism and fulfill their perceived civic duties. Patriotism through service, thrift, and utility was not limited to citizen consumers, but was also used in the advertisements to highlight the contributions of manufacturers to the total war effort. The advertisements were able to support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism and consumption. Recommended for scholars of media studies, cultural studies, communication, advertising, history, and womens studies. This book examines advertisements in Life magazine during World War II and how the cultural values of service, thrift, and utility were framed in those ads to promote both patriotism and consumption. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book examines advertisements in Life magazine during World War II and how the cultural values of service, thrift, and utility were framed in those ads to promote both patriotism and consumption.InhaltsverzeichnisPart I: Introduc.…