Christian strutt (178 Ergebnisse)

Paperback. Zustand: new. Paperback. Lucky Buddha Casino: Inside the Rise of US Social Gaming Platforms is a deep, clear-eyed investigation into how casual mobile games-once simple pastimes-became an industry with enormous economic weight and political scrutiny. Christian Strutt follows founders, investors, regulators, executives and players to reveal the decisions, deals and design choices that turned "social casinos" into consequential platforms. If you work in games, digital marketing, regulation, investment or product strategy, this book explains the practical architecture behind scale. What this book offers- A narrative that blends first-hand reporting with operational lessons. Strutt draws on interviews, company documents and regulatory filings to tell how startups grew, why incumbents doubled down, and how state rules and platform policies reshaped tactics.- A usable framework: an A-Z of disciplines a social gaming platform must master-from Acquisition Architecture and Brand Positioning to Yield Optimisation and Zero-Party Data. Each chapter isolates the decisions, metrics and trade-offs that separate a growth spurt from a durable business.- Behind-the-scenes stories of product experiments, boardroom manoeuvres, investor debates and legal conflicts that illuminate why compliance, creative and unit economics matter as much as downloads. Key insights you'll take away- Growth is a systems problem. Winning depends on aligning product, marketing, analytics and compliance-not chasing installs in isolation.- Regulation and platform constraints can be competitive advantages if baked into product and campaign design early.- Retention beats raw acquisition. The sustainable value of a platform is built by engagement loops, VIP programmes and personalised CRM that lift LTV and reduce churn.- First-party data, consent infrastructure and reliable attribution are now strategic assets as privacy changes make bought audiences more expensive.- Creative remains the multiplier: narrative ads, playable formats and rapid creative testing convert interest into revenue far more efficiently than opaque media spend alone. What's inside the A-Z- Practical chapters on Acquisition Architecture, Compliance-First Campaigns, Data-Driven Design, Hedging Churn, Journey Mapping, Monetisation Mix, Wallet Strategy and more.- Deep dives into metrics investors care about-ARPDAU, LTV: CAC, payback periods-and how to model scenario risk from regulation or reputational shocks.- Operating playbooks: building cross-functional squads, composing a resilient tech stack (attribution, CDP, consent, fraud detection), and running an experimentation pipeline that preserves statistical integrity. Who should read this book- Founders and executives in mobile games, social apps or consumer platforms who need a repeatable growth operating system.- Investors and board members evaluating unit economics, regulatory exposure and exit pathways in social gaming.- Marketing, product and analytics leaders seeking a practical map to balance acquisition, retention, creative and compliance.- Policy makers and journalists who want an accessible, evidence-based account of how the industry evolved and what rules and incentives shape player outcomes. About the authorChristian Strutt researched this book through interviews with industry participants and analysis of filings and company documents. His aim is to provide a fair, operationally useful chronicle that both explains how the industry scaled and prescribes the disciplines needed to build resilient, responsible platforms. If you're serious about understanding how social gaming became an engine of growth and controversy-and how to build better, more sustainable products in that space-Lucky Buddha Casino delivers an A-Z playbook grounde Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

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Paperback. Zustand: new. Paperback. A practical, no-nonsense handbook for marketers, team leads and operators in trades and home-services: The A-Z Marketing Handbook for Trades translates two decades of frontline experience into a compact, usable reference you'll reach for every week. If you've had enough theory-heavy manifestos and want checklists, playbooks and measurables you can apply this afternoon, this book is for you. Christian Strutt's simple convictions - clarity beats cleverness, and repeatable processes create room for creativity - run through every entry. The A-Z format organises tools, frameworks and language so teams can build, nurture and optimise campaigns, brands and processes from discovery and strategy through analytics, automation and growth. What's inside- A practical A-Z of focused entries: Audience Mapping, Brand Positioning, Conversion Rate Optimisation, Local SEO, Email Nurture, Funnel Design, Google Business Profile management, Hyperlocal Paid Search, Intent-based Keywords, Job-site Case Studies, KPI frameworks, Lead Management, Maintenance Contracts, NPS and Reputation, Online Quoting, Performance Marketing, Quoting Process, Referral Programmes, Service Area Pages, Tracking & Call Analytics, Mobile-first UX, Video Marketing, Site Architecture, Technical SEO, Seasonal Planning and Zero-party Data.- Cross-referenced checklists and governance tips so you can find and apply what you need fast.- Operational frameworks: 90-day stabilise, 180-day optimise and 365-day scale plans that turn initiatives into predictable outcomes.- Measurement guidance that ties campaigns to revenue and margin, not just clicks - plus templates for KPI dashboards and weekly/quarterly governance. Who this helps- Small business owners and solo tradespeople who need focused, high-impact actions for immediate results.- Mid-size, multi-trade firms building repeatable processes to scale without breaking operations.- Agency leads and in-house marketers who want a shared language and playbooks to align marketing, sales and ops. Core themes you'll use every day- Audience-first thinking: segment by problem, timing and value - not by your service catalogue.- Local as operating model: design campaigns, landing pages and staffing around hyperlocal demand.- Measurement that matters: connect front-end activity to completed jobs, revenue and margin.- Balance acquisition and retention: productise maintenance and build predictable contract revenue.- Systems and governance: create playbooks, automate routing, implement call tracking and UTM discipline.- Trust through evidence: reviews, video, case studies and consistent communication reduce perceived risk.- Permission and privacy as advantage: zero-party data and consented outreach convert better and future-proof marketing. How to use the handbookDip in as a reference during campaign design, use entries as step-by-step checklists in workshops, or follow the 90/180/365 roadmap to move from stabilising operations to scaling profitably. Each letter is intentionally concise so you can adapt and implement immediately. If you want one task to start tomorrow: clarify who you serve, how you measure success, and who owns each stage of the journey. Then pick a single letter, apply its checklist, measure the result and repeat. Small, consistent improvements compound into operational predictability and long-term value. About the authorChristian Strutt has spent over twenty years working with agencies and in-house teams to design, execute and scale marketing for trades and home-services businesses. His practical approach turns marketing into repeatable, accountable growth. Turn the page and start building. This book is from Christian Strutt at Milton Keynes Marketing digital marketing agency Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: As New. Unread book in perfect condition.

Paperback. Zustand: new. Paperback. Stop guessing on LinkedIn. Build a repeatable B2B lead engine that actually converts. If you're tired of "tips and tricks" guides that look good on paper but fail when you scale outreach, produce consistent content, or measure real pipeline - this book is for you. Christian Strutt draws on hundreds of live LinkedIn experiments with sellers, marketers and founders to deliver a single promise: step-by-step, testable tactics that create predictable B2B pipeline. What you'll get inside- A proven operating model: treat LinkedIn as an integrated funnel - profiles, content, outreach, signals and ads aligned to a clear outcome - instead of disconnected tactics.- Practical playbooks and templates: plug-and-play sequences, message templates, content pillars, calendar structures and company page blueprints you can use immediately.- Data first: canonical CRM schemas, enrichment and suppression rules, Sales Navigator workflows, and the KPIs that map activity to meetings and pipeline.- Experiment rules: how to run one-variable tests with sensible sample sizes, stop/scale criteria and documentation so learning compounds.- A 90-day tactical plan: day-by-day and week-by-week actions to move from foundations to scaling, with decision rules for when to double down or pivot.- Compliance and ops: consent capture, audit trails, dedupe flows and SLAs so growth doesn't break privacy or delivery. Who this book is for- Founders and GTM leaders who need predictable pipeline without burning budgets.- SDR and sales leaders building high-throughput outreach systems that maintain quality.- Marketing teams responsible for thought leadership, demand gen and content that feeds sales.- Agencies and consultants establishing repeatable client playbooks on LinkedIn. Core ideas you can apply today- Define the exact outcome (meetings, opportunity value) and back your activity into that metric.- Design a three-stage funnel (awareness consideration decision) and assign offers and touchpoints to each stage.- Build a beachhead ICP that's measurable with firmographics, roles and LinkedIn signals - then focus.- Use a three-rung offer ladder (low, medium, high friction) and never skip rungs without testing.- Make profiles conversion pages: headline, About, Featured and CTAs aligned to a single next step.- Treat outreach as an operating system: sequences, personalization tiers, reply triage and SLAs.- Use Sales Navigator as an event engine: lists, alerts and workflows that trigger timely outreach.- Measure conversions between stages and use those rates for realistic forecasting. What separates this from other LinkedIn books- Not just theory - it's a distillation of what actually worked in hundreds of real campaigns.- Focus on reproducibility: templates, playbooks and operational checklists you can hand to a teammate.- Emphasis on measurement and experiments so you scale what converts, not what looks good. Included tools and checklists- No-fail operational checklist for immediate launch- Benchmarks for acceptance, reply and meeting rates- 90-day tactical playbook: Foundations Test & Learn Iterate & Scale- Decision rules for scaling vs stopping and common traps with quick fixes If you want a predictable LinkedIn lead engine - not vanity metrics - this is your manual. Read it straight through or jump to the chapter that matches your problem: strategy and funnel design, ICP and positioning, profile conversion, content and editorial calendars, outreach systems, Sales Navigator mastery, ads and measurement. Ready to stop guessing and start building pipeline? Use these playbooks, run the experiments, and scale what works. If you want a second pair of eyes on y Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: As New. Unread book in perfect condition.

Zustand: New.

Zustand: New.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: new. Paperback. The A-Z of Flooring Companies Marketing is a practical, no-nonsense handbook for busy flooring business owners, managers and marketers who need clear steps that produce measurable results. Written by Christian Strutt from two decades of hands-on experience with sole traders, local showrooms, regional fit-out teams and national suppliers, this book turns years of client work into an actionable A-Z playbook that covers every stage of the customer journey - from first discovery to repeat business. What you'll find inside- A compact A-Z format that maps one marketing idea to each chapter, so you can dip into single topics or follow a complete program.- Tactical chapters on Audience profiling and Buyer Personas (A), Brand identity and Showroom positioning (B), Local SEO and Google Business Profile (G), Funnels and Booking optimisation (F), Reputation management (R) and Zero-waste advertising and LTV focus (Z).- Practical guidance on content strategy, digital advertising, email nurture, home-visit selling, video and YouTube tactics, trade accounts, measurement and reporting dashboards.- Real-world examples, simple actions you can adapt, and checklists you can put into practice the same day. Why this book works for flooring businessesFlooring is tactile, visual and often emotionally driven. Purchases are local, time-sensitive and depend on trust. Christian's framework emphasises three strategic pillars that align every activity with commercial outcomes: 1. Demand generation targeted at the right customers.2. Conversion systems that turn enquiries into confirmed bookings and sales.3. Retention and value extraction that increase lifetime value and reduce acquisition cost. Who should read it- Sole traders and independent fitters who need local visibility, straightforward website and Google Business optimisation, and referral systems.- Local retailers with showrooms who must convert appointments and coordinate home-visits.- Regional multi-showroom operators looking to standardise processes, centralise KPIs and scale trade partnerships.- National suppliers and manufacturers focused on specification, B2B channels and distributor marketing. A playbook you can use immediatelyThe book isn't theory-heavy. It's built for action: audit templates, quick-win lists, a 90-day sprint plan (audit and quick wins, systems and campaigns, measurement and optimisation), and a practical testing cadence you can run weekly, monthly and quarterly. You'll get clear priorities by business type, cheap experiments to run now, and the metrics that matter - leads by channel, contact-to-booking rate, booking-to-order conversion, average job value, CAC and LTV. Avoid common trapsChristian highlights operational pitfalls that kill marketing ROI: poor installations, fragmented data, overpromising offers, and chasing trends instead of customers. The A-Z ties marketing tightly to operational discipline - job sheets, sales scripts, CRM workflows and installer training - so what you promise online is delivered in the home. Sustainability, reputation and scalingThe book covers how to honestly integrate sustainability into messaging, manage online reviews, and create aftercare and referral programmes that convert delighted customers into repeat clients. It also explains how to balance short-term paid tactics with long-term content, technical SEO and brand assets. If you run a flooring business and want marketing that builds predictable enquiries, higher conversion rates and long-term value, use this book as your checklist and playbook. The A-Z approach makes it easy to prioritise, implement and measure - so you can stop guessing and start growing. This book is from Christian Strutt digital marketing agency owner of Milton Keynes Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Zustand: new. Paperback. Practical marketing for window installers - no jargon, just steps you can use today. If you run or manage a local window installation business and you're tired of vague advice, wasted ad spend and flaky leads, this A-Z handbook is built for you. Christian Strutt has distilled the tools, tactics and systems that actually move enquiries into paid jobs and grow profit - without pretending every problem needs a marketing guru. What this book gives you- A clear, letter-by-letter reference that lets you fix a single problem fast or build a complete marketing system from A to Z.- Actionable checklists, scripts and examples tailored for tradespeople: local SEO, Google Business Profile, paid search, social ads, quoting, phone follow-up, reputation capture and more.- Practical priorities: what to do first, how to measure results and where to spend time and money so your efforts compound into lasting growth. Who it's for- Owner-operators, fitters and small teams who need repeatable processes and better quality leads.- Managers who want to reduce feast-and-famine cycles and scale without losing control of operations or reputation.- Tradespeople who prefer checklists and tested tactics to abstract marketing theory. How the A-Z worksEach entry explains one topic, then gives simple, actionable steps you can apply immediately. Use individual chapters as a quick fix (e.g., G - Google Business Profile), or work through the sequence to build a reliable funnel: - Attract: Audience profiling, local SEO, maps and hyperlocal targeting.- Convert: Conversion-optimised websites, quoting systems, phone scripts and follow-up sequences.- Retain & grow: Aftercare, maintenance offers, referrals, partnerships and measurement. What you'll learn (high-value highlights)- Local visibility that converts: optimise maps, citations and local ads so homeowners find you where they search.- Trust as a conversion tool: collect and showcase reviews, case studies and guarantees to win decision moments.- Systems over heroics: standardise lead capture, quoting and follow-up so your conversion rates reliably improve.- Measurable marketing: track leads by source, conversion rates, average job value and ROI so you scale what works.- Practical growth levers: pricing tiers, referral programmes, joint ventures, productised offers and visual content that shortens the sales cycle. Fast wins to raise baseline performanceIf you can only change a few things this month, start here: 1. Claim and optimise your Google Business Profile.2. Make your website mobile-first and conversion-focused.3. Implement a reputation capture system to get consistent homeowner reviews.4. Standardise your quotation and follow-up process with templates and a cadence.5. Start simple measurement: log leads, appointments and sales by source. Why this book worksChristian adapts established marketing principles to the realities of window installation: short local sales cycles, time-poor teams and the importance of reputation. The emphasis is on repeatable, measurable steps that save time and improve conversion - not on one-off hacks. What you'll get when you finishA practical toolkit and a mindset: test, track and keep improving. Small, consistent changes compound into predictable enquiries, higher conversion and profitable growth. You won't need every tactic here - you need the right mix for your business and the discipline to implement it. Buy this book if you want marketing that's practical, local and built for tradespeople. Put the A-Z to work, and turn good leads into reliable, repeat customers - not by luck, but by design. About the authorChristian Strutt works with trades and small businesses t Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Zustand: new. Paperback. A practical, field-tested A-Z for owners, managers and marketers of double glazing firms who need clear, profitable ways to stand out in a crowded local market. The glazing industry has changed faster than many companies realise: buyers start online, comparison sites shape perceptions, and small differences in branding, quoting and service decide whether a lead becomes a lifelong customer. The A-Z of Double Glazing Companies Marketing organizes decades of on-the-ground experience into a concise, actionable handbook you can use as a roadmap, checklist or reference. What you'll get- A complete alphabetical framework that links audience insight, brand positioning and operational systems so marketing actually produces profitable customers, not just vanity metrics.- Practical chapters on high-value disciplines: Google Local SEO, paid search and social, email automation, quoting processes, conversion funnels, pricing psychology, UX and mobile optimisation, review generation and reputation management.- Trade and B2B guidance alongside retail strategies: how to build installer networks, local partnerships and profitable trade channels without cannibalising your core margins.- Service and experience design tactics that turn installations into marketing assets: checklists, arrival texts, tidy handovers and warranty packs that protect reputation and encourage repeat business.- Measurement and testing templates: simple KPI frameworks, call tracking, CRM integration and attribution methods so you know which channels actually pay. Who this book is for- Business owners ready to move beyond price wars and short-term promotions.- Marketing managers who need practical tactics that deliver measurable ROI.- Operations leaders who must scale installations without losing quality.- Anyone responsible for local visibility, quoting, sales conversion or aftercare in the home-improvement sector. Core ideas you can use immediately- Customer economics beat lead counts: focus on cost per profitable customer, quote-to-sale conversion and lifetime value.- Service excellence is your best scalable marketing channel: every tidy install and polite installer generates referrals, reviews and repeat revenue.- Combine digital and physical signals: align Google Business profiles, local pages and ads with branded vans, uniforms and local case studies.- Systems, not heroics: codify quoting, CRM workflows and handoffs so growth isn't dependent on individuals.- Test and measure everything: run controlled A/B tests on landing pages, email journeys and pricing presentations to compound small wins into higher margins. How the book is structuredEach chapter tackles a single capability-from Audience profiling and Brand positioning to UX, Video content and Zero-Waste Marketing-showing how the pieces interlock into three essential systems: acquisition, delivery and retention. Practical next steps and quick wins are woven throughout so you can audit your current funnel, stabilise measurement, run a first test, and systemise repeatable processes. About the authorChristian Strutt brings years of hands-on experience working with glazing firms, installers and suppliers to build clearer brands, stronger market positions and customer journeys that convert. These methods are proven in the field and refined for teams of any size. Why read it nowIf you're tired of chasing cheap clicks, inconsistent installers and quote leakage, this book gives you a compact, no-nonsense blueprint to improve conversion, protect margin and grow sustainably. Apply the A-Z with discipline: measure, iterate and make service excellence your primary growth engine. Take the next step: sharpen your message, make quoting predictable, and turn every install Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Zustand: New.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Zustand: New.