Verlag: Allen & Unwin, Sydney, 2004
ISBN 10: 1865089222 ISBN 13: 9781865089225
Anbieter: Marlowes Books and Music, Ferny Grove, QLD, Australien
Paperback. Zustand: Fine. Second Edition. 466 pages. Book appears to have hardly been read and is in Fine condition throughout.
Verlag: Allen & Unwin, Crows Nest, Sydney, 2009
ISBN 10: 1741756278 ISBN 13: 9781741756272
Anbieter: Marlowes Books and Music, Ferny Grove, QLD, Australien
Soft Cover. Zustand: Very Good. Third Edition. 484 pages. Book is in Very good condition throughout. New Chapters On Community And Internal Relations, Strategy And Planning,and Issues And Risk Management. Key Topics Such As Corporate Social Responsibility,the Global Environment And Digital Communications Strategies Are Covered Throughout The Book.
Verlag: Allen & Unwin, 2004
ISBN 10: 1865089222 ISBN 13: 9781865089225
Anbieter: booksXpress, Bayonne, NJ, USA
Soft Cover. Zustand: new.
Verlag: Allen & Unwin Academic, Sydney, 2004
ISBN 10: 1865089222 ISBN 13: 9781865089225
Anbieter: Grand Eagle Retail, Wilmington, DE, USA
Paperback. Zustand: new. Paperback. 'As the title suggests, this text is a comprehensive introduction to public relations theory and practice. It offers the reader a selection of contemporary case studies in all areas of public relations practice, along with discussion starters and exercises that allow you to explore the theoretical concepts in more depth. It is an excellent resource for people interested in learning about the public relations profession.'LIZ MCLAUGHLIN, PRESIDENT PUBLIC RELATIONS INSTITUTE OF AUSTRALIAPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.This widely used Australian introduction to theory and professional practice has been fully revised and includes new chapters on ethics and public relations in the Third Sector. Leading practitioners and lecturers outline the core principles of public relations in both the public and private sectors. They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other forms of communication for maximum impact. Richly illustrated with examples and case studies, Public Relations is an ideal student text or professional reference. This fully updated guide to the theory and practice of public relations outlines the profession's core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, this explains partnering with the media, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Verlag: Allen & Unwin, 2009
ISBN 10: 1741756278 ISBN 13: 9781741756272
Anbieter: dsmbooks, Liverpool, Vereinigtes Königreich
Paperback. Zustand: Like New. Like New. book.
Verlag: Allen & Unwin, 2004
ISBN 10: 1865089222 ISBN 13: 9781865089225
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New.
Verlag: Allen & Unwin Academic, Sydney, 2004
ISBN 10: 1865089222 ISBN 13: 9781865089225
Anbieter: AussieBookSeller, Truganina, VIC, Australien
Paperback. Zustand: new. Paperback. 'As the title suggests, this text is a comprehensive introduction to public relations theory and practice. It offers the reader a selection of contemporary case studies in all areas of public relations practice, along with discussion starters and exercises that allow you to explore the theoretical concepts in more depth. It is an excellent resource for people interested in learning about the public relations profession.'LIZ MCLAUGHLIN, PRESIDENT PUBLIC RELATIONS INSTITUTE OF AUSTRALIAPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.This widely used Australian introduction to theory and professional practice has been fully revised and includes new chapters on ethics and public relations in the Third Sector. Leading practitioners and lecturers outline the core principles of public relations in both the public and private sectors. They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other forms of communication for maximum impact. Richly illustrated with examples and case studies, Public Relations is an ideal student text or professional reference. This fully updated guide to the theory and practice of public relations outlines the profession's core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, this explains partnering with the media, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Verlag: Allen & Unwin Academic, Sydney, 2004
ISBN 10: 1865089222 ISBN 13: 9781865089225
Anbieter: CitiRetail, Stevenage, Vereinigtes Königreich
Paperback. Zustand: new. Paperback. 'As the title suggests, this text is a comprehensive introduction to public relations theory and practice. It offers the reader a selection of contemporary case studies in all areas of public relations practice, along with discussion starters and exercises that allow you to explore the theoretical concepts in more depth. It is an excellent resource for people interested in learning about the public relations profession.'LIZ MCLAUGHLIN, PRESIDENT PUBLIC RELATIONS INSTITUTE OF AUSTRALIAPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.This widely used Australian introduction to theory and professional practice has been fully revised and includes new chapters on ethics and public relations in the Third Sector. Leading practitioners and lecturers outline the core principles of public relations in both the public and private sectors. They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other forms of communication for maximum impact. Richly illustrated with examples and case studies, Public Relations is an ideal student text or professional reference. This fully updated guide to the theory and practice of public relations outlines the profession's core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, this explains partnering with the media, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Verlag: Allen & Unwin, 2004
ISBN 10: 1865089222 ISBN 13: 9781865089225
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Zustand: New.