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The Consumer Insights Handbook: Unlocking Audience Research Methods
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2021
ISBN 10: 1538145529 ISBN 13: 9781538145524
paperback. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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The Consumer Insights Handbook: Unlocking Audience Research Methods
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2021
ISBN 10: 1538145529 ISBN 13: 9781538145524
paperback. Zustand: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
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The Consumer Insights Handbook: Unlocking Audience Research Methods
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2021
ISBN 10: 1538145529 ISBN 13: 9781538145524
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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![Beispielbild für Debates for the Digital Age [2 volumes]: The Good, the Bad, and the Ugly of Our Online World [2 volumes] zum Verkauf von suffolkbooks](https://pictures.abebooks.com/isbn/9781440801235-de-300.jpg)
Debates for the Digital Age [2 volumes]: The Good, the Bad, and the Ugly of Our Online World [2 volumes]
Anbieter: suffolkbooks, Center moriches, NY, USA
Verkäuferbewertung 5 von 5 Sternen
hardcover. Zustand: Very Good. Fast Shipping - Safe and Secure 7 days a week!
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![Beispielbild für American History through American Sports: From Colonial Lacrosse to Extreme Sports [3 volumes] zum Verkauf von The Maryland Book Bank](https://pictures.abebooks.com/isbn/9780313379888-de-300.jpg)
American History through American Sports: From Colonial Lacrosse to Extreme Sports [3 volumes]
Anbieter: The Maryland Book Bank, Baltimore, MD, USA
Verkäuferbewertung 5 von 5 Sternen
hardcover. Zustand: Like New. Used - Like New.
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Debates for the Digital Age [2 VOLUME SET]: The Good, the Bad, and the Ugly of Our Online World
Sprache: Englisch
Verlag: Praeger, Santa Barbara, California, 2015
ISBN 10: 1440801231 ISBN 13: 9781440801235
Anbieter: Conover Books, Martinsville, VA, USA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
Hardcover. Zustand: Good. No Jacket. 1st Edition. Minor edge and corner wear; no dj; lightly scuffed and scratched; corners are gently bumped and rubbed; some light shelf wear; ex-library with the usual library markings; overall a nice used 2 VOLUME SET! Color illustrated boards with black and white lettering. 720 informative and historical pages! "By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. · Includes essays on overarching themes and issues that are essential to understanding Internet culture, including privacy, celebrity, superficiality, and the personal toll online living can have on users · Addresses current Internet material as well as classic memes, sites, and products · Engages readers through a deliberately provocative point of view · Provides a comprehensive examination of the realities surrounding Internet culture, which can be extremely positive or very ugly · Differentiates itself from other examinations of Internet culture through emphasis on continuing themes rather than time-specific content · Takes a distinctly international approach to the topic of today's digital, interconnected world." (2 VOLUME SET).
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![Bild des Verkäufers für Debates for the Digital Age [2 Volumes]: The Good, the Bad, and the Ugly of Our Online World zum Verkauf von ThriftBooksVintage](https://pictures.abebooks.com/inventory/md/md32126820879.jpg)
Debates for the Digital Age [2 Volumes]: The Good, the Bad, and the Ugly of Our Online World
Anbieter: ThriftBooksVintage, Tukwila, WA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. Complete 2 volume set. Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. Still in plastic. Secure packaging for safe delivery.
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The Consumer Insights Handbook: Unlocking Audience Research Methods
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2021
ISBN 10: 1538145529 ISBN 13: 9781538145524
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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The Consumer Insights Handbook: Unlocking Audience Research Methods
Sprache: Englisch
Verlag: Rowman & Littlefield (edition First Edition), 2021
ISBN 10: 1538145529 ISBN 13: 9781538145524
Erstausgabe
Paperback. Zustand: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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The Consumer Insights Handbook: Using Audience Research to Make Smart Decisions
Verlag: Bloomsbury Academic, 2026
Anbieter: Books From California, Simi Valley, CA, USA
Verkäuferbewertung 4 von 5 Sternen
paperback. Zustand: Fine.
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Debates for the Digital Age: The Good, the Bad, and the Ugly of Our Online World [2 Volumes] (Volume 2)
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 29,42
EUR 15,73 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Good. Volume 2. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9781440801235.
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The Consumer Insights Handbook: Unlocking Audience Research Methods
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2021
ISBN 10: 1538145529 ISBN 13: 9781538145524
Anbieter: Textbooks_Source, Columbia, MO, USA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
paperback. Zustand: New. First Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Routledge Handbook of Sport Fans and Fandom
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New.
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Routledge Handbook of Sport Fans and Fandom
Anbieter: Basi6 International, Irving, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Routledge Handbook of Sport Fans and Fandom
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Unread book in perfect condition.
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Routledge Handbook of Sport Fans and Fandom
Anbieter: PBShop.store US, Wood Dale, IL, USA
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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Advertising in America A Refer
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Advertising in America: A Reference Handbook (Contemporary World Issues)
Anbieter: Books From California, Simi Valley, CA, USA
Verkäuferbewertung 4 von 5 Sternen
hardcover. Zustand: Very Good.
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Routledge Handbook of Sport Fans and Fandom
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 59,34
EUR 6,79 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 3 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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Female Fans of the NFL : Taking Their Place in the Stands
Buch 48 von 139: Routledge Research in Sport, Culture and SocietyAnbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Unread book in perfect condition.
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Zustand: very_good. Some light shelf, storage or usage wear present. The interior appears unmarked and the binding is tight. Does not appear to have come with a dustjacket originally. Pictures available upon request. Individually inspected by Shadow. Thanks for supporting an independent bookseller!
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Zustand: NEW.
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CWI:Advertising in America
Anbieter: Brook Bookstore On Demand, Napoli, NA, Italien
Verkäuferbewertung 3 von 5 Sternen
Zustand: new.
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Consumer Insights Handbook : Unlocking Audience Research Methods
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New.
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Routledge Handbook of Sport Fans and Fandom (Routledge International Handbooks)
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 63,62
EUR 7,52 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 3 verfügbar
In den WarenkorbZustand: New. pages cm.
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The Consumer Insights Handbook
Sprache: Englisch
Verlag: Bloomsbury Publishing Plc, US, 2021
ISBN 10: 1538145529 ISBN 13: 9781538145524
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 72,27
Versand gratis
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbPaperback. Zustand: New. At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic communication campaign, successfully reaching your audience and meeting your objectives requires good research. The Consumer Insights Handbook flips the typical model presented in mass communication research textbooks to emphasize that data should be used to understand people as thoughtful, deliberative audiences. As such, research should be done with the goal of better understanding target audiences in a meaningful way. With this orientation in mind, these insight-driven research projects allow media practitioners and strategic communication professionals to tap into audiences' wants, needs, and desires through messaging and products designed to resonate. Guided by the author's own experience in the field as well as guidance from current practitioners on the client, boutique, and agency sides, this book offers an accessible, thorough, and compelling perspective on how to plan for and complete consumer insights research projects from the initial RFP to the final presentation of findings. Each chapter includes a guide for how to conduct in-class research, quotes and recommendations from experts in the field, and case studies and real-world examples.
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Advertising in America
Sprache: Englisch
Verlag: Bloomsbury Publishing PLC, GB, 2024
ISBN 10: 1440877661 ISBN 13: 9781440877667
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 72,56
Versand gratis
Versand von Vereinigtes Königreich nach USAAnzahl: 5 verfügbar
In den WarenkorbHardback. Zustand: New. This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.
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Routledge Handbook of Sport Fans and Fandom
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 54,83
EUR 17,35 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 10 verfügbar
In den WarenkorbZustand: New.
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Consumer Insights Handbook : Unlocking Audience Research Methods
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Unread book in perfect condition.
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Routledge Handbook of Sport Fans and Fandom
Sprache: Englisch
Verlag: Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032224355 ISBN 13: 9781032224350
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 73,79
Versand gratis
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: New. This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement. It gives a comprehensive overview of the undeniable economic and cultural influence of sport industries for which fans are the driving force. The book examines different theoretical and methodological approaches to the study of fans, including typologies of fandom, and presents cutting-edge discussion across broad thematic areas such as performance and identity, the business of fandom, and fandom and media. It considers the experiences of diverse and marginalized fan groups, with an emphasis on intersectional analysis, and shines new light on key contemporary themes such as fan activism, violence and deviance, mobility and migration, and the transformative effects of digital and social media. This volume includes chapters by many of the leading scholars responsible for having laid the foundation for sport fan research as well as early-career scholars who examine the newest developments in media technologies, legalized betting, gaming, and fantasy sports. Including perspectives from disciplines such as philosophy, sociology, psychology, management, economics, and media studies, this book is essential reading for anybody interested in the study of sport and wider society or fans and subcultures more broadly.
