Cranfield malcolm (62 Ergebnisse)
People Who Shaped History
David Boyle; Paul Brewer; Alan Brown; Malcolm Chandler; Gerard Cheshire; Ingrid Cranfield; Deborah Gill; Ray Driscoll; David Harding; Brenda Ralph Lewis
- Softcover
Anbieter: BooksRun, Philadelphia, PA, USABooksRun
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EUR 5,93
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Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
- Hardcover
Anbieter: Half Price Books Inc., Dallas, TX, USAHalf Price Books Inc.
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EUR 4,90
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hardcover. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
- Hardcover
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes KönigreichWeBuyBooks
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EUR 1,66
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Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
- Hardcover
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes KönigreichWeBuyBooks
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EUR 1,66
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Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
History Makers
David Boyle; Paul Brewer; Alan Brown; Malcolm Chandler; Gerard Cheshire; Ingrid Cranfield; Ray Driscoll; Deborah Gill; David Harding; Brenda Ralph Lewis
- Hardcover
Anbieter: vladimir belskiy, alexandria, VA, USAvladimir belskiy
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EUR 3,39
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Zustand: New. pocket size hardcover.
Sprache: Englisch
Verlag: Elsevier Science & Technology, United Kingdom, Oxford, 2004
- Softcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks
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EUR 3,37
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Paperback. Zustand: Very Good. * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlight…s the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Sprache: Englisch
Verlag: John Wiley & Sons Inc, United States, New York, 2016
- Softcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks
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EUR 3,91
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Paperback. Zustand: Very Good. A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a t…ool and a userfriendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, stepbystep templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, handson guide to implementing every single concept included in the text. New chapters and content include: A Does it Work feature throughout demonstrating examples of real successes using the processes in the bookMore substantial coverage of consumer behaviour to balance the books focus with B2B planningDigital techniques and practices brought fully up to dateAlso includes a comprehensive online Tutors Guide and Market2Win Simulator for those who teach marketing strategy. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Hardcover
Anbieter: BoundlessBookstore, Wallingford, Vereinigtes KönigreichBoundlessBookstore
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EUR 3,37
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Hardcover. Zustand: Good. Good condition book without dust jacket. Boards are clean with little wear. Book has clean and bright contents.
Sprache: Englisch
Verlag: Elsevier Science & Technology, United Kingdom, Oxford, 1987
- Softcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks
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EUR 7,51
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Paperback. Zustand: Very Good. The Marketing Plan: a pictorial guide for managers is a unique approach to the complex world of marketing theory and practice. This book aids understanding and at the same time encourages marketing and other professionals to delve deeper into the planning process. After more than fifty years of mar…keting theory and practice, marketing planning still remains one of the great, unconquered challenges. This challenge continues to grow as the environments in which companies operate become increasingly hostile, abrasive and dynamic. There is a growing body of evidence to show that the difference between an organization's efficiency and effectiveness is becoming more and more important. Through the use of lively cartoon illustrations McDonald and Morris present the marketing plan in an interesting, amusing and useful way. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Sprache: Englisch
Verlag: Elsevier Science & Technology, United Kingdom, Oxford, 2002
- Softcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks
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EUR 11,33
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Paperback. Zustand: Very Good. The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a v…alue exchange with customers, it provides essential advice on how to harness the latest technology and incorporate it effectively into marketing practice. The premise driving the new thinking in this book is that the early stand-alone experimentation with new marketing channels is over for many organizations. The key now is the total integration of new techniques and technologies within the wider marketing process. e-Commerce and CRM, for instance, no longer stand alone as something to plan for separately. Instead, the core processes of marketing need to take account of e-commerce and other IT-enabled channels such as call centres. This development has meant important new steps in decision making for marketers, who now have to choose the channels which are most appropriate for certain tasks and how they should be integrated to maximise customer value. The book focuses on: How marketing must integrate the interactive environment from the outset How the choice of channels changes the offer as well as the customer contact How the marketing manager's role must change Having worked on e-commerce and CRM strategy with a range of major companies over the last four years, the authors have developed tools and frameworks to fill these gaps in traditional marketing. The New Marketing draws heavily on this direct practical experience, and offers the ideal guide to tailoring your marketing strategy to the demands and opportunities of the 21st century marketplace. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Softcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks
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EUR 12,22
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Hardcover
Anbieter: GreatBookPrices, Columbia, MD, USAGreatBookPrices
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EUR 17,89
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Zustand: As New. Unread book in perfect condition.
- Hardcover
Anbieter: GreatBookPrices, Columbia, MD, USAGreatBookPrices
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EUR 18,96
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Zustand: As New. Unread book in perfect condition.
- Hardcover
Anbieter: GreatBookPrices, Columbia, MD, USAGreatBookPrices
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EUR 19,91
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Zustand: New.
- Hardcover
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EUR 22,28
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HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
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EUR 4,82
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Hardcover. Zustand: Very Good. All of our books without an ISBN number (normally pre-1970 in date) are described individually in detail. Books with an ISBN number (this one included) are all offered for sale in good condition or better: some may be in very good, near fine, or fine condition. If the condition is critical to your…decision to purchase, then please contact us and we will let you know our view of its condition. If the book is very heavy, we will may need to contact you before completion of purchase to advise you of extra postage costs.
- Hardcover
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes KönigreichRarewaves.com USA
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EUR 23,32
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Hardback. Zustand: New.
- Hardcover
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EUR 19,30
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Hardcover. Zustand: New. New copy, direct from the publisher.
- Hardcover
Anbieter: Bahamut Media, Reading, Vereinigtes KönigreichBahamut Media
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EUR 16,01
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Hardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
- Hardcover
Anbieter: GreatBookPrices, Columbia, MD, USAGreatBookPrices
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EUR 22,44
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Zustand: New.
- Hardcover
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EUR 24,81
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Hardcover. Zustand: new. Hardcover. The three decades following the end of the Second World War, before the container revolution took hold over dry cargo shipping, may be described as the Ocean Freighter Heyday. Many ships which survived the War remained in service well into the 1960s while newly-built ships were only slowly dev…eloped from pre-war designs. This book looks at British and north Continental European ships which were serving international trade until the end of the 1970s. The four sections of the book cover some of the best known companies offering scheduled cargo liner services plus views of ships berthed in the UK and north continental ports, with a few overseas, and of ships underway in local rivers and waterways. A final section looks at tramp ships. The three decades following the end of the Second World War, before the container revolution took hold over dry cargo shipping, may be described as the Ocean Freighter Heyday.Large colour images of the featured ships are accompanied by very full, detailed captions on each page. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Hardcover
Anbieter: Rarewaves USA, OSWEGO, IL, USARarewaves USA
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EUR 24,83
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Hardback. Zustand: New.
- Hardcover
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes KönigreichRarewaves.com USA
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EUR 24,96
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Hardback. Zustand: New.
- Hardcover
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EUR 20,50
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Hardcover. Zustand: New. New copy, direct from the publisher.
- Hardcover
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes KönigreichPBShop.store UK
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HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Anbieter: Mainline & Maritime, Chippenham, Vereinigtes KönigreichMainline & Maritime
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EUR 24,06
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Soft cover. Zustand: New. New copy, direct from the publisher.
- Hardcover
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandKennys Bookshop and Art Galleries Ltd.
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EUR 21,27
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Zustand: New. 2013. Hardcover. Num Pages: 96 pages, 105 blank and white photographs. BIC Classification: 1DBKEWS; 3JJPK; 3JJPN; HBTM; KNGS; WGG. Category: (G) General (US: Trade). Dimension: 245 x 197 x 11. Weight in Grams: 516. . . . . .
- Hardcover
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EUR 11,00
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Zustand: Good. Original pictorial boards, oblong, ca. 24x19cm, illustrated with b/w photographs.
- Hardcover
Anbieter: Revaluation Books, Exeter, Vereinigtes KönigreichRevaluation Books
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EUR 19,90
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Hardcover. Zustand: Brand New. 96 pages. 7.68x9.65x0.51 inches. In Stock.
- Hardcover
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandKennys Bookshop and Art Galleries Ltd.
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EUR 22,37
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Zustand: New. 2020. Hardcover. . . . . .
