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Hardcover. Zustand: As New. Contents: Preface. Introduction. 1. Analyzing sea piracy and maritime terrorism within the non-traditional security paradigm in South and Southeast Asia. 2. Regional cooperation to combat sea piracy and maritime terrorism in South and Southeast Asia: examining the role of multilateralism in Asia. 3. E…xtra-regional powers-role of USA, Japan, China and EU in arresting sea piracy and maritime terrorism. 4. India's role in maritime cooperation in Southeast Asia. Conclusion. General Bibliography. Sea piracy is no new phenomenon. It's been a lucrative profession for marauders for time immemorial. The only difference being that today's pirates are better equipped, better networked and more sophisticated. And sometimes they may also have an ideology. This book is an effort to sneak into the problem of sea piracy and maritime terrorism in the South and Southeast Asian region, but with an added twist to place this problem within the broader international relations paradigm shift from unilateralism to bilateralism and the much talked of multilateralism and community building effort among nations of the world. Both ASEAN and SAARC have minced out multilateral means to arrest asymmetric crimes of the post cold war period. In case of ASEAN, the regional effort of the organization practicing flexible engagement along with the efforts of the littoral countries and extra-regional powers have sufficiently enabled to cut down on sea piracy in the region. SAARC although younger to ASEAN, has still a long way to go. This has resulted in most South Asian countries to tilt towards bigger powers for help. India's role in this arena has been of special concern to scholars who have tagged it as a walrus of the seas lacking in its capability to chalk out a proper maritime strategy for itself vis-a-vis a China that has gone far beyond commercial ties and innocent trading. The lessons learned in curbing the menace of sea piracy and maritime terrorism can well be applied to arrest other non-traditional threats jittering states and civil society-terrorism and insurgency drug trafficking, trafficking in human and children, small arms transfer and other man made disasters of 21st century.
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Hardcover. Zustand: New. 1st Edition. The Myanmar poll results of 2015 has once again proved to the world that public opinion is unanimously in favor of genuine democratization in the country, democratization as epitomized by the self-sacrifice of its opposition leader, party workers, students, journalists, Buddhist monk populat…ion, young and old, against any-sort of a quasi/proxy military rule at the centre. Since 2011, the military-turned civilian administration in Myanmar has undertaken formidable changes on all fronts- political, economic and socio-cultural to promote `democratic transition` there. But freedom has never been whole-hearted, as there are clauses in the Constitution that still empowers and protects the military, favors their vested interests in the booming extractive sectors of the economy, and fails to adequately address issues of real internal conflict and tension, human rights violation against minorities and deters real participation of regional population in the overall development process of the country. The two-days International Conference at Maulana Abul Kalam Azad Institute of Asian Studies, Kolkata, India attempted to debate and examine the merits and demerits of the democratization process in Myanmar, the country`s preparedness for the elections, it`s handling of ethnic and religious issues. And the way these developments are perceived by immediate neighboring countries, including India and China, the two Asian giants jostling for more economic power and with whom Daw Aung San Suu has vowed to maintain good relationship in future. This edited volume has been the culmination of the team work of the head of MAKAIAS, the Myanmar Consulate in Kolkata, the administrative and library staff, Fellows/RA`s, students, scholars and think-tanks from Kolkata, India and abroad. (jacket).
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Hardcover. Zustand: new. Hardcover. As marketing scholars, it is important to advocate for a return to the foundational principles of marketing with an approach that emphasizes the relevance and relationship of marketing research with industry while maintaining academic rigor. By doing so, we ensure our research remains impactfu…l and addresses the practical needs of marketers, as well as contributing to the advancement of marketing knowledge. This conference proceedings focuses on re-visiting the foundational principles, history, and core purpose of marketing as a discipline and making marketing more meaningful. Featuring full papers presented at the 2025 Academy of Marketing Science Annual Conference, held in Montreal, QC, Canada, this book offers research, theories, methodologies, and case studies that align the foundations of marketing research with pressing societal needs and global challenges to demonstrate marketing research's continued relevance and its societal and social impact. Featuring topics such as human-AI interaction, consumer experience, sensory marketing communications, sustainability, diversity, equity, and inclusion (DEI), influencer marketing, AI in advertising, social and multi media, emerging technologies, among others, this book is a useful reference for marketing researchers, scholars, students, and policymakers. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. As marketing scholars, it is important to advocate for a return to the foundational principles of marketing with an approach that emphasizes the relevance and relationship of marketing research with industry while maintaining academic rigor. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marketing Science World…Marketing Congress held in Dijon, France, this book features contributions from leading scholars and practitioners to provide a comprehensive view of marketing s transformative role in a rapidly changing business environment. Featuring topics such as AI and marketing, consumer behavior and sustainability, brand communication and crisis management, and digital marketing, this book is a useful reference for marketing researchers, scholars, students, and policymakers. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy s flagship journals, the Journal of the Academy of Marketing Science(JAMS) andAMS Review.
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - As marketing scholars, it is important to advocate for a return to the foundational principles of marketing with an approach that emphasizes the relevance and relationship of marketing research with industry while maintaining academic rigor. By doing so, we… ensure our research remains impactful and addresses the practical needs of marketers, as well as contributing to the advancement of marketing knowledge. This conference proceedings focuses on re-visiting the foundational principles, history, and core purpose of marketing as a discipline and making marketing more meaningful. Featuring full papers presented at the 2025 Academy of Marketing Science Annual Conference, held in Montreal, QC, Canada, this book offers research, theories, methodologies, and case studies that align the foundations of marketing research with pressing societal needs and global challenges to demonstrate marketing research's continued relevance and its societal and social impact. Featuring topics such as human-AI interaction, consumer experience, sensory marketing communications, sustainability, diversity, equity, and inclusion (DEI), influencer marketing, AI in advertising, social and multi media, emerging technologies, among others, this book is a useful reference for marketing researchers, scholars, students, and policymakers.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
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Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As marketing scholars, it is important to advocate for a return to the foundational principles of marketing with an approach that emphasizes the relevance and relationship of marketing research with industry while maintaining academic rigor.… By doing so, we ensure our research remains impactful and addresses the practical needs of marketers, as well as contributing to the advancement of marketing knowledge. This conference proceedings focuses on re-visiting the foundational principles, history, and core purpose of marketing as a discipline and making marketing more meaningful. Featuring full papers presented at the 2025 Academy of Marketing Science Annual Conference, held in Montreal, QC, Canada, this book offers research, theories, methodologies, and case studies that align the foundations of marketing research with pressing societal needs and global challenges to demonstrate marketing research's continued relevance and its societal and social impact. Featuring topics such as human-AI interaction, consumer experience, sensory marketing communications, sustainability, diversity, equity, and inclusion (DEI), influencer marketing, AI in advertising, social and multi media, emerging technologies, among others, this book is a useful reference for marketing researchers, scholars, students, and policymakers.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. 298 pp. Englisch.
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Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marketin…g Science World Marketing Congress held in Dijon, France, this book features contributions from leading scholars and practitioners to provide a comprehensive view of marketing s transformative role in a rapidly changing business environment. Featuring topics such as AI and marketing, consumer behavior and sustainability, brand communication and crisis management, and digital marketing, this book is a useful reference for marketing researchers, scholars, students, and policymakers. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy s flagship journals, the Journal of the Academy of Marketing Science(JAMS) andAMS Review. 268 pp. Englisch.
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Buch. Zustand: Neu. Going Back to the Roots of Marketing | Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23 | Jasmine Parajuli (u. a.) | Buch | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | xxvii | Englisch | 2026 | Springer | EAN 9783032201317 | Verantwort…liche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
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Buch. Zustand: Neu. The Role of Marketing in Reshaping the Dynamic Landscape of Business | Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4 | Jasmine Parajuli (u. a.) | Buch | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | xxv | Englisch | 2026 | Springer | EAN 9…783032199461 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
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Buch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -As marketing scholars, it is important to advocate for a return to the foundational principles of marketing with an approach that emphasizes the relevance and relationship of marketing research with industry while maintaining academic rigor. By…doing so, we ensure our research remains impactful and addresses the practical needs of marketers, as well as contributing to the advancement of marketing knowledge. This conference proceedings focuses on re-visiting the foundational principles, history, and core purpose of marketing as a discipline and making marketing more meaningful. Featuring full papers presented at the 2025 Academy of Marketing Science Annual Conference, held in Montreal, QC, Canada, this book offers research, theories, methodologies, and case studies that align the foundations of marketing research with pressing societal needs and global challenges to demonstrate marketing research's continued relevance and its societal and social impact. Featuring topics such as human-AI interaction, consumer experience, sensory marketing communications, sustainability, diversity, equity, and inclusion (DEI), influencer marketing, AI in advertising, social and multi media, emerging technologies, among others, this book is a useful reference for marketing researchers, scholars, students, and policymakers. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.Springer Nature Customer Service Center GmbH, Europaplatz 3,69115 Heidelberg, Germany, Heidelberg 328 pp. Englisch.
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Buch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marketing Sc…ience World Marketing Congress held in Dijon, France, this book features contributions from leading scholars and practitioners to provide a comprehensive view of marketing's transformative role in a rapidly changing business environment. Featuring topics such as AI and marketing, consumer behavior and sustainability, brand communication and crisis management, and digital marketing, this book is a useful reference for marketing researchers, scholars, students, and policymakers. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.Springer Nature Customer Service Center GmbH, Europaplatz 3, 69115 Heidelberg 296 pp. Englisch.
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