Dominik (Mehr als 32.000 Ergebnisse)

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Paperback. Zustand: Very Good. Synopsis coming soon.

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Paperback. Zustand: Good. Programmatic advertising is the most exciting thing that happened in marketing in a long time - perhaps since the advent of mass advertising itself.This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend - and then kept on your desk for reference.Here's a quick overview: Chapter one outlines the basic technologies enabling programmatic advertising - such as cookies, pixels, banner ads, or ad exchanges.Chapter two introduces the programmatic ecosystem and its various players, including publishers, advertisers, SPs, DSPs, DMPs, agency trading desks, and the most important industry bodies.Chapter three is dedicated to programmatic ad trading, with special attention given to the real-time bidding (RTB) auction, role of the Deal ID, and publisher prioritization including header bidding.Chapter four is all about data and ad targeting. Retargeting and various prospecting tactics are covered, including contextual targeting, behavioral targeting, and look-a-like modeling.Chapter five expands the scope of this book into mobile. Mobile cookies, cross-device identification solutions, or location data are covered here.Chapter six offers an overview of the current issues discussed across the digital ad industry - including fraud, viewability, attribution, ad blocking, or privacy.Chapter seven is about new formats available programmatically, such as rich media, video, or native. It also covers new programmatic channels including TV, audio or print.…

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Paperback. Zustand: Very Good. Programmatic advertising is the most exciting thing that happened in marketing in a long time - perhaps since the advent of mass advertising itself.This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend - and then kept on your desk for reference.Here's a quick overview: Chapter one outlines the basic technologies enabling programmatic advertising - such as cookies, pixels, banner ads, or ad exchanges.Chapter two introduces the programmatic ecosystem and its various players, including publishers, advertisers, SPs, DSPs, DMPs, agency trading desks, and the most important industry bodies.Chapter three is dedicated to programmatic ad trading, with special attention given to the real-time bidding (RTB) auction, role of the Deal ID, and publisher prioritization including header bidding.Chapter four is all about data and ad targeting. Retargeting and various prospecting tactics are covered, including contextual targeting, behavioral targeting, and look-a-like modeling.Chapter five expands the scope of this book into mobile. Mobile cookies, cross-device identification solutions, or location data are covered here.Chapter six offers an overview of the current issues discussed across the digital ad industry - including fraud, viewability, attribution, ad blocking, or privacy.Chapter seven is about new formats available programmatically, such as rich media, video, or native. It also covers new programmatic channels including TV, audio or print.…

- Softcover
Anbieter: More Than Words, Waltham, MA, USAMore Than Words
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Zustand: Very Good. A bright, square, and overall a nice copy.

- Softcover
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Zustand: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Shock Totem 7: Curious Tales of the Macabre and Twisted
Totem, Shock; DeMeester, Kristi; Parisien, Dominik; Barron, Laird; LeVoit, Violet; Boden, John; Nolan, William F.; Walters, Damien Angelica; Newton, Kurt; Wood, K. Allen
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In-house SEO Success
Schnieders, Simon; Alvarez, Paula; Glanville, Simon; Ojiaku, Rejoice; Steven, Carly; van Vessum, Steven; Barenholtz, Limor; Beck, Tom; Blauer, Itamar; Schwarz, Dominik
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

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Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

- Softcover
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

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Paperback. Zustand: Very Good. Synopsis coming soon.

- Softcover
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

- Softcover
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paperback. Zustand: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

- Softcover
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Paperback. Zustand: Good. Programmatic advertising is the most exciting thing that happened in marketing in a long time - perhaps since the advent of mass advertising itself.This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend - and then kept on your desk for reference.Here's a quick overview: Chapter one outlines the basic technologies enabling programmatic advertising - such as cookies, pixels, banner ads, or ad exchanges.Chapter two introduces the programmatic ecosystem and its various players, including publishers, advertisers, SPs, DSPs, DMPs, agency trading desks, and the most important industry bodies.Chapter three is dedicated to programmatic ad trading, with special attention given to the real-time bidding (RTB) auction, role of the Deal ID, and publisher prioritization including header bidding.Chapter four is all about data and ad targeting. Retargeting and various prospecting tactics are covered, including contextual targeting, behavioral targeting, and look-a-like modeling.Chapter five expands the scope of this book into mobile. Mobile cookies, cross-device identification solutions, or location data are covered here.Chapter six offers an overview of the current issues discussed across the digital ad industry - including fraud, viewability, attribution, ad blocking, or privacy.Chapter seven is about new formats available programmatically, such as rich media, video, or native. It also covers new programmatic channels including TV, audio or print.…

- Softcover
Anbieter: World of Books Inc, Montgomery, IL, USAWorld of Books Inc
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Paperback. Zustand: Very Good. Programmatic advertising is the most exciting thing that happened in marketing in a long time - perhaps since the advent of mass advertising itself.This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend - and then kept on your desk for reference.Here's a quick overview: Chapter one outlines the basic technologies enabling programmatic advertising - such as cookies, pixels, banner ads, or ad exchanges.Chapter two introduces the programmatic ecosystem and its various players, including publishers, advertisers, SPs, DSPs, DMPs, agency trading desks, and the most important industry bodies.Chapter three is dedicated to programmatic ad trading, with special attention given to the real-time bidding (RTB) auction, role of the Deal ID, and publisher prioritization including header bidding.Chapter four is all about data and ad targeting. Retargeting and various prospecting tactics are covered, including contextual targeting, behavioral targeting, and look-a-like modeling.Chapter five expands the scope of this book into mobile. Mobile cookies, cross-device identification solutions, or location data are covered here.Chapter six offers an overview of the current issues discussed across the digital ad industry - including fraud, viewability, attribution, ad blocking, or privacy.Chapter seven is about new formats available programmatically, such as rich media, video, or native. It also covers new programmatic channels including TV, audio or print.…

- Softcover
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- Hardcover
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

- Hardcover
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- Softcover
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Paperback. Zustand: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.