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Taschenbuch. Zustand: Neu. Neuware - Narrative directly impacts the threat environment whether in a physical conflict zone, or in terms of the effects of radicalization, or the interference of foreign governments in domestic politics. Therefore dominating the narrative space should be a priority. That is where non-state actors fight best. That is where foreign governments have proven effective in waging war against us without getting dirty hands. That is precisely where our enemies dominate, and no amount of firepower will create a win in that space. The center of gravity in any conflict is the narrative space. It always has been. But in the past we have mis-identified parts for the whole; just as terrorism is only one aspect of psychological warfare, so too psychological warfare is only one aspect of Narrative Warfare. Narrative Identity Theory is the basis of Narrative Warfare. Psychological, Information, Influence, and Stability Operations, are all aspects of Narrative Warfare. They fall under its domain. The most effective weapons in warfare have always been the ones that target the cognitive space because they are the most enduring. Kautilya in India in the 4th century BC refers to the psychologically based tactics and strategies of those before him, suggesting that the strategies may have been employed as early as 650 BC. Hits in the cognitive space were prescribed by Sun Tzu, practiced by Genghis Khan's armies, employed by Xerxes, the Persian General 2,500 years ago, by Hannibal more than 200 years before the birth of Christ. Native American tribes understood that their blood-curdling screams terrorized their enemies, thereby reducing their will to fight before the fight began. But hits in the cognitive space do more than produce a win before the bullets fly. It is a mistake to assume that narrative is only a non-kinetic strategy that belongs in the soft power toolbox. Narrative underlies any conflict, even the most kinetically oriented. …

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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Deleuze and the Sign presents a concise introduction to Deleuze's semiotics. Expounding upon Deleuze's work on Proust, the author reveals a thoroughly developed theory of the sign that is at the heart of Deleuze's ontology, epistemology, and ethics.Beginning with Deleuze's concept of the sign as a 'search for truth', the author argues that the sign phenomenon is fundamentally an existential quandary. In turn, our engagement with signs reveals complex effects and affects, alluding to infinite 'essences' within them.In the last chapter, the author demonstrates how Deleuze reconciles his existential semiotics with Spinoza's ontology. In this scheme, signs occupy a rather unique place, existing at the threshold between modes and their essences. Searching signs, we merge with these essences so as to infinitely produce the new, in an existential engagement with the very truth and power of substance. Ultimately we discover that Deleuze's semiotics is actually an ethical prescription, wherein he proposes the search of signs as a means of living in accordance with universal truth.Christopher M. Drohan is currently an Assistant Director at the European Graduate School of Media and Communication, Saas-Fee, Switzerland. Drohan is also Chief Editor of 'Semiophagy: Journal of Pataphysics and Existential Semiotics', an experimental on-line journal published bi-annually. Recently, he has published several articles on global semiotics, philosophy in graphic novels, and existential phenomenology.…

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnDeleuze and the Sign presents a concise introduction to Deleuze s semiotics. Expounding upon Deleuze s work on Proust, the author reveals a thoroughly developed theory of the sign that is at the heart of Deleuze s ontology, episte.…