Edwin basttistella (18 Ergebnisse)
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Hardcover. Zustand: new. Hardcover. In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education-that era's distance learning-to learn the art…of speaking and writing. By the 1920s and 1930s, thousands of Americans were sending coupons from newspapers and magazines to order Sherwin Cody's 100% Self-correctingCourse in the English Language, a patented mail-order course in English that was taken by over 150,000 people.Cody's ubiquitous signature advertisement, which ran for over fortyyears, promised a scientifically-tested invention that improved speaking and writing in just 15 minutes a day. Cody's ad explained that people are judged by their English, and he offered self-improvement and self-confidence through the mail.In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth century cultural history. The author shows how Cody became abusinessman-a writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed "Good Money in Good English" and asked "Is Good English Worth 25 Cents to You?" His course, perhaps the mostwidely-advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows Sherwin Cody was also part of a larger shift in attitudes. Using Cody's course as a reference point, he also looks at the self-improvement ethic reflected in such courses and products as the Harvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School ofMusic, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement. In the early 1900s, the language of America was becoming colloquial Englishthe language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence educationthat eras distance learningto learn the art of speaking and writing. By the 1920s and 1930s, thousands of Americans were sending coupons from newspapers and magazines to order Sherwin Codys 100% Self-correcting Course in the English Language, a patented mail-order course in English that was taken by over 150,000 people. Codys ubiquitous signature advertisement, which ran for over forty years, promised a scientifically-tested invention that improved speaking and writing in just 15 minutes a day. Codys ad explained that people are judged by their English, and he offered self-improvement and self-confidence through the mail. In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth century cultural history. The author shows how Cody became a businessmana writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed Good Money in Good English and asked Is Good English Worth 25 Cents to You? His course, perhaps the most widely-advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows Sherwin Cody was also part of a larger shift in attitudes. Using Codys course as a reference point, he also looks at the self-improvement ethic reflected in such courses and products as the Harvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement. This item is Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Zustand: New. Print on Demand pp. 244 44:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Case Laminate on Creme w/Gloss Lam.
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Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Is today's language at an all-time low Are pronunciations like 'cawfee' and 'chawklit' bad English Is slang like 'my bad' or 'hook up' improper Is it incorrect to mix English and Spanish, as in 'Yo quiero Taco Bell' Can you write 'Who do you trus…t ' rather than 'Whom do you trust ' Linguist Edwin Battistella takes a hard look at traditional notions of bad language, arguing that they are often based in sterile conventionality. Examining grammar and style, cursing, slang, and political correctness, regional and ethnic dialects, and foreign accents and language mixing, Battistella discusses the strong feelings evoked by language variation, from objections to the pronunciation NU-cu-lar to complaints about bilingual education. He explains the natural desire for uniformity in writing and speaking and traces the association of mainstream norms to ideas about refinement, intelligence, education, character, national unity and political values. Battistella argues that none of these qualities is inherently connected to language. It is tempting but wrong, Battistella argues, to think of slang, dialects and nonstandard grammar as simply breaking the rules of good English. Instead, we should view language as made up of alternative forms of orderliness adopted by speakers depending on their purpose. Thus we can study the structure and context of nonstandard language in order to illuminate and enrich traditional forms of language, and make policy decisions based on an informed engagement. Re-examining longstanding and heated debates, Bad Language will appeal to a wide spectrum of readers engaged and interested in the debate over what constitutes 'proper' language.
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Buch. Zustand: Neu. Bad Language | Are Some Words Better Than Others? | Edwin Basttistella (u. a.) | Buch | Gebunden | Englisch | 2005 | Oxford University Press | EAN 9780195172485 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
