Eisingerich andreas b (19 Ergebnisse)
Brand Admiration: Building A Business People Love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B.
- Hardcover
Anbieter: Zoom Books East, Glendale Heights, IL, USAZoom Books East
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EUR 4,76
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Zustand: like_new. Book is in like new condition with minimal signs of wear. Pages are clean and free from notes or highlighting. Dust cover is intact. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
Brand Admiration: Building A Business People Love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B.
- Hardcover
Anbieter: BooksRun, Philadelphia, PA, USABooksRun
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EUR 5,87
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Hardcover. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Brand Admiration: Building A Business People Love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B.
- Hardcover
Anbieter: Greenworld Books, arlington, TX, USAGreenworld Books
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EUR 5,99
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Zustand: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
Brand Admiration: Building A Business People Love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B.
- Hardcover
Anbieter: -OnTimeBooks-, Phoenix, AZ, USA-OnTimeBooks-
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EUR 6,07
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Zustand: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ship…s USPS Media Mail.
Brand Admiration : Building a Business People Love
MacInnis, Deborah J., Park, C. Whan., Eisingerich, Andreas B.
- Hardcover
- Erstausgabe
Anbieter: Better World Books: West, Reno, NV, USABetter World Books: West
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EUR 6,51
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Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Brand Admiration: Building a Business People Love
Park, C. Whan; Macinnis, Deborah J.; Eisingerich, Andreas B.
- Hardcover
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USAThriftBooks-Atlanta
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EUR 6,60
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Anbieter: HPB-Red, Dallas, TX, USAHPB-Red
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EUR 4,43
EUR 3,23 VersandVersand innerhalb von USAAnzahl: 1 verfügbar
hardcover. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
- Hardcover
Anbieter: Books From California, Simi Valley, CA, USABooks From California
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EUR 5,86
EUR 4,30 VersandVersand innerhalb von USAAnzahl: 1 verfügbar
hardcover. Zustand: Good. Includes dust jacket. Dust jacket shows light shelf and edge wear. Pages are clean, text intact and unmarred.
Brand Admiration : Building a Business People Love
Park, C. Whan; Macinnis, Deborah J.; Eisingerich, Andreas B.; Weiss, Allen (FRW)
- Hardcover
Anbieter: GreatBookPrices, Columbia, MD, USAGreatBookPrices
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 19,43
EUR 2,27 VersandVersand innerhalb von USAAnzahl: Mehr als 20 verfügbar
Zustand: New.
Brand Admiration : Building a Business People Love
Park, C. Whan; Macinnis, Deborah J.; Eisingerich, Andreas B.; Weiss, Allen (FRW)
- Hardcover
Anbieter: GreatBookPrices, Columbia, MD, USAGreatBookPrices
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Wie neu
EUR 21,89
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Zustand: As New. Unread book in perfect condition.
Brand Admiration: Building A Business People Love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B.
- Hardcover
Anbieter: California Books, Miami, FL, USACalifornia Books
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EUR 24,83
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Zustand: New.
- Hardcover
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes KönigreichRarewaves.com USA
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 29,69
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Hardback. Zustand: New. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes ho…w companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Brand Admiration: Building A Business People Love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B.
- Hardcover
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections
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EUR 25,78
EUR 13,94 VersandVersand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
Zustand: New. In English.
Brand Admiration : Building a Business People Love
Park, C. Whan; Macinnis, Deborah J.; Eisingerich, Andreas B.; Weiss, Allen (FRW)
- Hardcover
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes KönigreichGreatBookPricesUK
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 24,53
EUR 17,46 VersandVersand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
Zustand: New.
Brand Admiration : Building a Business People Love
Park, C. Whan; Macinnis, Deborah J.; Eisingerich, Andreas B.; Weiss, Allen (FRW)
- Hardcover
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes KönigreichGreatBookPricesUK
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Wie neu
EUR 27,42
EUR 17,46 VersandVersand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
Zustand: As New. Unread book in perfect condition.
- Hardcover
Anbieter: Rarewaves.com UK, London, Vereinigtes KönigreichRarewaves.com UK
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 27,71
EUR 75,65 VersandVersand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
Hardback. Zustand: New. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes ho…w companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Weitere BilderBrand admiration. Strategie di business per arrivare al cuore delle persone
C. Whan Park, Deborah J. MacInnis, Allen S. Weiss, Andreas B. Eisingerich, Sara Galluccio
- Softcover
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes KönigreichRarewaves.com USA
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 55,12
Versand gratisVersand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
Paperback. Zustand: New.
Weitere BilderBrand admiration. Strategie di business per arrivare al cuore delle persone
C. Whan Park, Deborah J. MacInnis, Allen S. Weiss, Andreas B. Eisingerich, Sara Galluccio
- Softcover
Anbieter: Rarewaves.com UK, London, Vereinigtes KönigreichRarewaves.com UK
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 39,10
EUR 75,65 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
Paperback. Zustand: New.
Brand admiration. Strategie di business per arrivare al cuore delle persone
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B.
- Softcover
Anbieter: Buchpark, Trebbin, DeutschlandBuchpark
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 15,54
EUR 105,00 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Zustand: Gut. Zustand: Gut | Seiten: 304 | Sprache: Italienisch | Produktart: Bücher | Brand Admiration illustra, con precisione accademica ed esperienza sul campo, come ottenere l'ammirazione dei clienti e, di conseguenza, costruire profitti e crescita continua. In questo libro, un team di autori brillanti e con un'ampia esperi…enza accademica e aziendale illustrano il metodo perfetto per costruire, rafforzare e mettere a frutto la "brand admiration" in modo da produrre valore a lungo termine sia per le aziende sia per i consumatori. Brand Admiration spiega in modo chiaro e pratico come introdurre un nuovo brand sul mercato, come farlo crescere in un mercato competitivo e come ampliare il suo pubblico attraverso alleanze, partnership e altre decisioni strategiche. L'obiettivo degli autori è quello di aiutare chiunque si occupi di comunicazione e branding a costruire un brand ammirato dalle persone, proprio come lo sono Nike, Apple, Disney e Google, noti in tutto il mondo per l'eccellenza dei loro prodotti, ma soprattutto perché sono brand amati dalla gente. Das Urheberrecht an bibliographischen und produktbeschreibenden Daten und an den bereitgestellten Bildern liegt bei Informazioni Editoriali, I.E. S.r.l., oder beim Herausgeber oder demjenigen, der die Genehmigung erteilt hat. Alle Rechte vorbehalten.
