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  • Sprache: Englisch

    Verlag: For Dummies, 2025

    1394290179 / 9781394290178

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    paperback. Zustand: Good. softcover book light wear to cover and book edges, has some light reader wear. There is a signature and/or handwriting on the inside front cover.

  • Sprache: Englisch

    Verlag: For Dummies, 2025

    1394290179 / 9781394290178

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  • Sprache: Englisch

    Verlag: For Dummies, 2025

    1394290179 / 9781394290178

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  • Sprache: Englisch

    Verlag: John Wiley and Sons, 2025

    1394290179 / 9781394290178

    • Softcover

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  • Sprache: Englisch

    Verlag: John Wiley and Sons Inc, US, 2025

    1394290179 / 9781394290178

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    Paperback. Zustand: New. Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best. Discover why licensing is valuable to licensors and licensees alikeExplore licensing agreements and different types of dealsLearn how to spot a valuable licensing opportunityNegotiate solid licensing deals using the latest strategies This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.…

  • Sprache: Englisch

    Verlag: John Wiley and Sons Inc, US, 2025

    1394290179 / 9781394290178

    • Softcover

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    Paperback. Zustand: New. Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best. Discover why licensing is valuable to licensors and licensees alikeExplore licensing agreements and different types of dealsLearn how to spot a valuable licensing opportunityNegotiate solid licensing deals using the latest strategies This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc, 2025

    1394290179 / 9781394290178

    • Softcover

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    Paperback. Zustand: new. Paperback. Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best. Discover why licensing is valuable to licensors and licensees alikeExplore licensing agreements and different types of dealsLearn how to spot a valuable licensing opportunityNegotiate solid licensing deals using the latest strategies This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Sprache: Englisch

    Verlag: Wiley, 2025

    1394290179 / 9781394290178

    • Softcover

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  • Sprache: Englisch

    Verlag: For Dummies, 2025

    1394290179 / 9781394290178

    • Softcover

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  • Sprache: Englisch

    Verlag: For Dummies, 2025

    1394290179 / 9781394290178

    • Softcover

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    Paperback. Zustand: Brand New. 352 pages. 7.30x0.70x9.10 inches. In Stock.

  • Sprache: Englisch

    Verlag: For Dummies, 2025

    1394290179 / 9781394290178

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  • Sprache: Englisch

    Verlag: For Dummies, 2025

    1394290179 / 9781394290178

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  • Sprache: Englisch

    Verlag: For Dummies, 2025

    1394290179 / 9781394290178

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    Zustand: New. In English.

  • Sprache: Englisch

    Verlag: For Dummies, 2025

    1394290179 / 9781394290178

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  • Sprache: Englisch

    Verlag: For Dummies, 2025

    1394290179 / 9781394290178

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    Paperback. Zustand: Brand New. 352 pages. 7.30x0.70x9.10 inches. In Stock.

  • Sprache: Englisch

    Verlag: For Dummies, 2025

    1394290179 / 9781394290178

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  • Sprache: Englisch

    Verlag: For Dummies, 2025

    1394290179 / 9781394290178

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    paperback. Zustand: New. Special order direct from the distributor.

  • Sprache: Englisch

    Verlag: For Dummies, 2025

    1394290179 / 9781394290178

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  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc Mai 2025, 2025

    1394290179 / 9781394290178

    • Softcover

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    Taschenbuch. Zustand: Neu. Neuware - Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. BrandLicensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best. - Discover why licensing is valuable to licensors and licensees alike - Explore licensing agreements and different types of deals - Learn how to spot a valuable licensing opportunity - Negotiate solid licensing deals using the latest strategies This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc, 2025

    1394290179 / 9781394290178

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    Paperback. Zustand: new. Paperback. Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best. Discover why licensing is valuable to licensors and licensees alikeExplore licensing agreements and different types of dealsLearn how to spot a valuable licensing opportunityNegotiate solid licensing deals using the latest strategies This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

  • Sprache: Englisch

    Verlag: John Wiley and Sons Inc, US, 2025

    1394290179 / 9781394290178

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    Paperback. Zustand: New. Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best. Discover why licensing is valuable to licensors and licensees alikeExplore licensing agreements and different types of dealsLearn how to spot a valuable licensing opportunityNegotiate solid licensing deals using the latest strategies This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc, 2025

    1394290179 / 9781394290178

    • Softcover

    Anbieter: AussieBookSeller, Truganina, VIC, AustralienAussieBookSeller

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    Paperback. Zustand: new. Paperback. Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best. Discover why licensing is valuable to licensors and licensees alikeExplore licensing agreements and different types of dealsLearn how to spot a valuable licensing opportunityNegotiate solid licensing deals using the latest strategies This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Sprache: Englisch

    Verlag: For Dummies, 2025

    1394290179 / 9781394290178

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  • Sprache: Englisch

    Verlag: For Dummies, 2025

    1394290179 / 9781394290178

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  • Sprache: Englisch

    Verlag: John Wiley and Sons Inc, US, 2025

    1394290179 / 9781394290178

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    Paperback. Zustand: New. Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best. Discover why licensing is valuable to licensors and licensees alikeExplore licensing agreements and different types of dealsLearn how to spot a valuable licensing opportunityNegotiate solid licensing deals using the latest strategies This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc, 2025

    1394290179 / 9781394290178

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    Taschenbuch. Zustand: Neu. Brand Licensing For Dummies | Steven Ekstract (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2025 | John Wiley & Sons Inc | EAN 9781394290178 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.…