Foldsmith (2 Ergebnisse)

Kartoniert / Broschiert. Zustand: New. Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and.

Taschenbuch. Zustand: Neu. Neuware - The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research.…