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Sprache: Englisch
Verlag: Taylor and Francis Ltd, GB, 2023
ISBN 10: 1032358017 ISBN 13: 9781032358017
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Paperback. Zustand: New. eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank.
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Sprache: Englisch
Verlag: Taylor and Francis Ltd, GB, 2023
ISBN 10: 1032358017 ISBN 13: 9781032358017
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
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In den WarenkorbPaperback. Zustand: New. eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank.
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In den WarenkorbPaperback. Zustand: Brand New. 9th ed. edition. 444 pages. 10.00x7.00x0.90 inches. In Stock.
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Sprache: Englisch
Verlag: Taylor and Francis Ltd, GB, 2023
ISBN 10: 1032358017 ISBN 13: 9781032358017
Anbieter: Rarewaves USA United, OSWEGO, IL, USA
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In den WarenkorbPaperback. Zustand: New. eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank.
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Sprache: Englisch
Verlag: H N H International Limited, 2022
ISBN 10: 1032161493 ISBN 13: 9781032161495
Anbieter: Books Puddle, New York, NY, USA
Zustand: New. pp. 442.
Anbieter: Facetextbooks, LITTLE ROCK, AR, USA
paperback. Zustand: Good. May contain some writing/highlighting. Cover shows wear from normal use. Supplemental materials such as CDs or access codes are not included unless otherwise noted.
Sprache: Englisch
Verlag: Taylor and Francis Ltd, GB, 2023
ISBN 10: 1032358017 ISBN 13: 9781032358017
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EUR 97,77
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In den WarenkorbPaperback. Zustand: New. eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank.
Sprache: Englisch
Verlag: H N H International Limited, 2022
ISBN 10: 1032161493 ISBN 13: 9781032161495
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 170,94
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In den WarenkorbZustand: New. pp. 442.
Sprache: Englisch
Verlag: H N H International Limited, 2022
ISBN 10: 1032161493 ISBN 13: 9781032161495
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
Zustand: New. pp. 442.
Zustand: New.