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Paperback. Zustand: Very Good. Unique in the market for its breadth of coverage and depth of analysis, this uncommonly readable new book by Pulitzer Prize-winning author Thomas K. McCraw is destined to become a classic supplementary text in a variety of undergraduate as well as graduate courses and seminars. Five of the book's ten chapters provide deft examinations of representative companies and the remarkable people who led them. The firms considered include McDonald's, Procter & Gamble, Boeing, General Motors, and Ford - all of which began as entrepreneurial startups and grew to become big businesses - their success stories counterbalanced by a detailed dissection of the monumental failure of RCA, long the world leader in consumer electronics but now all but extinct.Unforgettable portraits of dazzling entrepreneurs such as Henry Ford, Alfred Sloan of General Motors, David Sarnoff of RCA, and Ray Kroc of McDonald's are supplemented by lucid sketches of a cast of less famous but equally fascinating characters such as: 'Doc' Smelser, the eccentric economics Ph.D. who for 34 years headed Procter & Gamble's world-renowned Market Research Department; Mary Kay Ash, who built a cosmetics empire through the force of her own energy, originality, and generosity to her sales force; Ferdinand Eberstadt, the tough, hard-driving genius of American mobilization during World War II; and June Martino, whose crucial contribution as 'Vice-President of Equilibrium' at McDonald's was rewarded by the gift of 10 percent of the company's common stock. Interspersed with the company-centered chapters are five brief 'overview' chapters - one each on women and African Americans in business, and three on vital sectors of American business: first finance, then chemicals and pharmaceuticals, and, most recently, computers, Silicon Valley, and the Internet. Featuring thirty-five striking photographs and a completely up-to-date bibliographic essay, this compact, enjoyable work will be highly appreciated by all students of U.S. business history and the art of administration.…

paperback. Zustand: Fair.

Paperback. Zustand: Very Good. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Zustand: Good. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Zustand: Fair. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Zustand: Good. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Zustand: Fair. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Zustand: Fair.

Paperback. Zustand: Fair.

Paperback. Zustand: Fair.

Paperback. Zustand: Fair.

Zustand: acceptable. This book is a well used but readable copy. Integrity of the book is still intact with no missing pages. May have considerable notes or highlighting. Cover image on the book may vary. Ships out quickly in a secure plastic mailer.

Zustand: acceptable. Readable copy. Pages may have considerable notes highlighting. This book has water damage. May have varying covers. Fast Shipping - Mailed in plastic mailer.

Paperback. Zustand: Good. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Zustand: Fair. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Zustand: Fair.

Paperback. Zustand: Good. When Thomas Jefferson placed 'the pursuit of happiness' along with life and liberty in The Declaration of Independence he was most likely referring to Aristotle's concept of happiness, or eudaimonia. Eudaimonia is not about good feelings but rather the fulfilment of human potentials. Fulfilment is made possible by virtue; the moderation of desire and emotion by reason. The Psychology of Happiness was the first book to bring together psychological, philosophical, and physiological theory and research in support of Aristotle's view. It examines the similarity between Aristotle's concept of virtue and modern cognitive theories of emotion. It discusses the discovery of human potentials, the development of virtue and its neurological basis, the mistaken idea that fulfilment is selfish, and several other issues related to the pursuit of a good human life.…

Paperback. Zustand: Very Good. The most trusted anthology for complete works, balanced selections, and helpful editorial apparatus.

Paperback. Zustand: Good. The most trusted anthology for complete works, balanced selections, and helpful editorial apparatus.

Paperback. Zustand: Fair. The most trusted anthology for complete works, balanced selections, and helpful editorial apparatus.

Zustand: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases.

Paperback. Zustand: Fair. Under Nina Baym's direction, the editors have considered afresh each selection and the entire apparatus to make the Shorter Edition an even better teaching tool for the one-semester and brief two-semester courses.

Paperback. Zustand: Good. Under Nina Baym's direction, the editors have considered afresh each selection and the entire apparatus to make the Shorter Edition an even better teaching tool for the one-semester and brief two-semester courses.

paperback. Zustand: Good. Good clean copy. Minimal signs of wear. Any images shown are stock photographs and product may differ from what is shown.

Paperback. Zustand: Very Good. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Zustand: Good. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Paperback. Zustand: Fair. Read by more than 2.5 million students over 30 years, The Norton Anthology of American Literature sets the standard and remains an unmatched value.

Zustand: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Paperback. Zustand: Fair.

paperback. Zustand: Fair.