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Paperback or Softback. Zustand: New. Small/Medium Market Models of Media Convergence in the Midwest. Book.

Zustand: New.

Zustand: New. In English.

Zustand: New.

Zustand: New. pp. 84.

Taschenbuch. Zustand: Neu. SMALL/MEDIUM MARKET MODELS OF MEDIA CONVERGENCE IN THE MIDWEST | BRINGING TOGETHER PRINT AND BROADCAST NEWSROOMS | Kyle Geissler | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2009 | VDM Verlag Dr. Müller | EAN 9783639105674 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu. …

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Zustand: New. Print on Demand pp. 84 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

Kartoniert / Broschiert. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Geissler KyleKyle Geissler is News Flow Editor at the Janesville Gazette innJanesville, Wisconsin. He has applied his graduate research innthe company by converging broadcast and print newsrooms underncommon ownership. He maintains.…

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - There is a large body of research on a recentmovement in the news media referred to as convergence. This practice of sharing resourcesbetween media organizations takes many forms and is found in major markets. Research has,so far, given little attention to convergence models being put in place in smallermarkets. This qualitative analysis uses interviews to examine various models for implementingand operating convergence between newspaper and broadcast newsrooms at threeorganizations in the Midwest. Interviews and site visits with managers at convergedsites uncovered training challenges and the problems of overcoming cultural differencesbetween newsrooms. An analysis using diffusion theory helps show how smaller marketsprove to be a fertile testing ground for newsroom convergence because of theirsize, versatility, and need to economize resources. This study recommends increasedsmall market convergence efforts and ways large markets can emulate smallmarket management conditions by centralizing management of a converged newsroom inorder to create a flexible and successful convergence model. …

Zustand: New. PRINT ON DEMAND pp. 84.