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Paperback. Zustand: New. This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication.This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.…

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Paperback. Zustand: new. Paperback. Der Band bietet eine fundierte Untersuchung neuer Darstellungsformen zur Hintergrundinformation im stationaeren und mobilen Internet. Dabei werden sowohl die Nutzererwartungen, die Rezeptionsvorgaenge, die Produktionsbedingungen als auch die Angebote im Journalismus und Corporate Publishing analysiert. Der Fokus liegt dabei auf Formen des digitalen Storytelling, nichtlinearen Erzaehlstrukturen sowie publizistischen und oekonomischen Chancen. Der Band bietet eine fundierte Untersuchung neuer Darstellungsformen zur Hintergrundinformation im stationaeren und mobilen Internet. Dabei werden sowohl die Nutzererwartungen, die Rezeptionsvorgaenge, die Produktionsbedingungen als auch die Angebote im Journalismus und Corporate Publishing analysiert. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents a comprehensive compilation of the latest research into digital disruption in the media industry. The perspectives are differentiated into innovation triggers in the media industry stemming from the economy, society and technology. In addition, the book highlights selected case studies exploring new media actors and usage, innovation and disruption in media organizations, emerging media platforms and channels, as well as innovative media topics and events. The book is intended for researchers in communication sciences and media research, as well as media practitioners who want to understand the causes and effects of digital transformation in the media industry.…

Taschenbuch. Zustand: Neu. Digital Disruption and Media Transformation | How Technological Innovation Shapes the Future of Communication | Alexander Godulla (u. a.) | Taschenbuch | Future of Business and Finance | ix | Englisch | 2024 | Springer | EAN 9783031399428 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

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Paperback. Zustand: New. This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication.This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.…

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