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Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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Sprache: Englisch
Verlag: Peter Lang Inc., International A, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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Sprache: Englisch
Verlag: Peter Lang Inc., International A, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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Verlag: Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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Verlag: Peter Lang Inc., International Academic Publishers, 2014
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Sprache: Englisch
Verlag: Peter Lang Publishing Inc, US, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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In den WarenkorbPaperback. Zustand: New. This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
Sprache: Englisch
Verlag: New York, NY ; Bern ; Frankfurt, M. ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw : Lang, 2015
ISBN 10: 1433126877 ISBN 13: 9781433126871
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kart. Zustand: Sehr gut. VII, 458 S. ; 23 cm, Tadelloses Exemplar. - Introduction: The Integrated Public Diplomacy Perspective -- GUY J GOLAN & SUNG-UN YANG -- Foundations -- U S Public Diplomacy Since - : The Challenges of Integration -- MICHAEL D SCHNEIDER -- Public Diplomacy in NGOs -- OLGA ZATEPILINA-MONACELL -- The Evolving Links Between International Public -- Relations and Corporate Diplomacy -- SARABDEEP K KOCHHAR & JUAN-CARLOS MOLLEDA -- Public Diplomacy and Public Relations: -- Will the Twain Ever Meet? -- NANCY SNOW -- The functions of International Public Relations and Public Diplomacy -- Application of Relationship Management to -- Public Diplomacy -- EYUN-JUNG KI -- Application of Issues and Crisis Management to -- Public Diplomacy -- JANGYUL ROBERT KIM -- Diplomacy in a Globalized World: Focusing Internally to Build Relationships Externally -- KELLY VIBBER & JEONG-NAM KIM -- Stewardship and the Political Process: Improving the Political Party-Constituent Relationship Through Public Relations -- KRISTI S GILMORE & RICHARD D WATERS -- Ethical Visions for Public Diplomacy as International Public Relations -- HUA JIANG -- Nation Brands and Country Reputation -- Public Diplomacy and Competitive Identity: Where's the Link? -- SIMON ANHOLT -- Repairing the "Made-in-China" Image in the U S and U K : Effects of Government-supported Advertising -- KINETA HUNG -- Taking It to the Streets: The Evolving Use ofVNRs as a Public Diplomacy Tool in the Digital Age COLLEEN CONNOLLY-AHERN & LIAN MA -- Conceptualizing International Broadcasting as Information Intervention -- SHAWN POWERS & TAL SAMUEL-AZRAN -- Engaging Domestic and Foreign Publics -- Contextual Meaning -- BRUCE W DAYTON & DENNIS F KINSEY -- The Importance of Diaspora Communities as Key Publics for National Governments Around the World VANESSA BRAVO -- Soft Power, NGOs and Virtual Communication Networks: New Strategies and Directions for Public Diplomacy AIMEI YANG -- Live Tweeting at Work: The Use of Social Media in Public Diplomacy JUYAN ZHANG & SHAHIRA FAHMY // u.a. ISBN 9781433126871 Sprache: Englisch Gewicht in Gramm: 608.
Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publi 2014-11, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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Verlag: Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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Verlag: Peter Lang Inc., International Academic Publishers, 2014
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ISBN 10: 1433126877 ISBN 13: 9781433126871
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Paperback. Zustand: new. Paperback. This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations. Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Sprache: Englisch
Verlag: Peter Lang Publishing Inc, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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In den WarenkorbZustand: New. Offers key lessons regarding global relationship-building and stakeholder engagement. This book deals with topics such as: mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. Editor(s): Golan, Guy J.; Yang, Sung-Un. Num Pages: 458 pages. BIC Classification: GTC. Category: (P) Professional & Vocational. Dimension: 225 x 152 x 22. Weight in Grams: 656. . 2014. 1st Edition. Paperback. . . . .
Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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Sprache: Englisch
Verlag: Peter Lang Publishing Inc, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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Zustand: New. Offers key lessons regarding global relationship-building and stakeholder engagement. This book deals with topics such as: mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. Editor(s): Golan, Guy J.; Yang, Sung-Un. Num Pages: 458 pages. BIC Classification: GTC. Category: (P) Professional & Vocational. Dimension: 225 x 152 x 22. Weight in Grams: 656. . 2014. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
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Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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