Verlag: Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.85.
Verlag: Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
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Verlag: Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
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Paperback. Zustand: Brand New. 252 pages. 9.00x6.00x0.75 inches. In Stock.
Verlag: Taylor and Francis, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
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Verlag: Taylor & Francis Ltd, London, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
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Paperback. Zustand: new. Paperback. In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products whether wine or wine tourism from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories engaging and provocative stories which engage consumers and tourists and translate into sales.This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first branding investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second heritage considers cases where there are strong linkages between cultural heritage and wine marketing. The third section terroir explores how a sense of place is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition.This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Verlag: Taylor and Francis Ltd, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
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PAP. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Verlag: Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
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Verlag: Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
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Verlag: Routledge 2017-05-24, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
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Paperback. Zustand: New.
Verlag: Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
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Paperback. Zustand: Brand New. 252 pages. 9.00x6.00x0.75 inches. In Stock.
Verlag: Taylor & Francis, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Anbieter: moluna, Greven, Deutschland
Kartoniert / Broschiert. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Matt Harvey is a Senior Lecturer in Law at Victoria University, Australia. His research interests are in constitutional law, particularly in Australia and the European Union, and its application in areas such as wine and sport regulation.
Verlag: Routledge, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
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Paperback. Zustand: New. New. book.
Verlag: Taylor & Francis Mai 2017, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims they are starting to link wine marketing with identity, distinguishing wine products from their competitors by focusing on cultural and geographical attributes.
Verlag: Taylor & Francis Ltd, London, 2017
ISBN 10: 1138082082 ISBN 13: 9781138082083
Anbieter: AussieBookSeller, Truganina, VIC, Australien
Paperback. Zustand: new. Paperback. In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products whether wine or wine tourism from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories engaging and provocative stories which engage consumers and tourists and translate into sales.This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first branding investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second heritage considers cases where there are strong linkages between cultural heritage and wine marketing. The third section terroir explores how a sense of place is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition.This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Verlag: Routledge 2014-01-09, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
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Hardcover. Zustand: New.
Verlag: Taylor & Francis Group, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
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Zustand: New.
Verlag: Taylor & Francis, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
Anbieter: moluna, Greven, Deutschland
Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Matt Harvey is a Senior Lecturer in Law at Victoria University, Australia. His research interests are in constitutional law, particularly in Australia and the European Union, and its application in areas such as wine and sport regulation.
Verlag: Routledge, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
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Verlag: Taylor and Francis, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
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Verlag: Taylor and Francis, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
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HRD. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Verlag: Routledge, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Hardcover. Zustand: Brand New. 240 pages. 9.45x6.10x0.79 inches. In Stock.
Verlag: Routledge, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
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Zustand: New.
Verlag: Taylor & Francis Ltd, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
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Hardback. Zustand: New. New copy - Usually dispatched within 4 working days.
Verlag: Routledge, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Hardcover. Zustand: Brand New. 240 pages. 9.45x6.10x0.79 inches. In Stock.
Verlag: Taylor & Francis Jan 2014, 2014
ISBN 10: 0415814197 ISBN 13: 9780415814195
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims they are starting to link wine marketing with identity, distinguishing wine products from their competitors by focusing on cultural and geographical attributes.