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paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Internationale AusgabeDe-Positioning: The Secret Brand Strategy for Creating Competitive Advantage | Turn Competitors' Strengths into Weaknesses | Make Your Brand the Only Choice | Playbook For Market Leadership
Anbieter: Readify Books, New Castle, DE, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: NEW. International Edition, Paperback, Brand New,ISBN and Cover image may differ but contents similar to U.S. Edition. We ship from multiple Locations including India, We ship to PO , APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed.
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Paperback. Zustand: New. What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins.It's called De-Positioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant.In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why "being different" no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype.Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background.If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook.
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De-Positioning
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 13,95
Versand gratis
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbPaperback. Zustand: New. What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins.It's called De-Positioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant.In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why "being different" no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype.Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background.If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook.
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De-Positioning : The Secret Brand Strategy for Creating Competitive Advantage
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New.
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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Zustand: New. Brand New.
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De-Positioning : The Secret Brand Strategy for Creating Competitive Advantage
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Unread book in perfect condition.
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De-Positioning (Paperback)
Anbieter: Grand Eagle Retail, Bensenville, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. Revealing the most effective brand strategy that nobody talks about. What is the secret brand strategy that the likes of Apple and Starbucks have adopted, but are reluctant to let the world know about? What is it that drives customers to choose your brand over the others? This book, by a leading branding practitioner and strategist, introduces the powerful strategy of De-Positioning that has been used by dominant brands. De-Positioning is a branding strategy that addresses the most important things customers are looking for when they are on a buying journey: desires and pain points. In essence, De-Positioning is when you highlight a positive feature about a brand, and this positive feature shines a negative light on the competition. It highlights what your company can do for your customers that competitors cannot while appealing to their deepest needs, concern and desires. Your competitor's weaknesses create the customer need or pain - a gaping hole in the market. You fill that gap by providing a solution that relieves the customers' pain and satisfies their expectations. By de-positioning your competitor, you gain advantage in your marketplace. AUTHOR: Todd Irwin is the founder and Chief Strategy Officer of Fazer, a leading New York-based brand strategy and creative agency, with focus in delivering competitive brand strategies. SELLING POINTS: . A powerful but secret - branding concept that is behind the success of some of the world's most dominant brands. . How to create growth for your company and brand by de-positioning your competitors. . Enlightening reading for anyone involved in marketing and branding. . Written by a leading practitioner, strategist and thinker in today's world of branding and marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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De-Positioning
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 13,30
EUR 4,82 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 15 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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I Lived Because I Was Loved : A True Story of How Love and Kindness Helped Strangers Facing Their Own Tragedy
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Unread book in perfect condition.
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I Lived Because I Was Loved : A True Story of How Love and Kindness Helped Strangers Facing Their Own Tragedy
Anbieter: GreatBookPrices, Columbia, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New.
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De Positioning: The Secret Brand Strategy for Creating Competitive Advantage
Sprache: Englisch
Verlag: Jaico Publishing House, Mumbai, 2026
ISBN 10: 9347027863 ISBN 13: 9789347027864
Anbieter: Books in my Basket, New Delhi, Indien
Verkäuferbewertung 5 von 5 Sternen
Soft cover. Zustand: New. ISBN:9789347027864,184pp.
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De-Positioning: The secret brand strategy for creating competitive advantage
Anbieter: Brook Bookstore On Demand, Napoli, NA, Italien
Verkäuferbewertung 3 von 5 Sternen
Zustand: new.
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The Haunting
Verlag: Dreamworks Video 1999-11-23 00:00:00, 1999
ISBN 10: 0783237413 ISBN 13: 9780783237411
dvd. Zustand: Used - Good.
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De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 11,50
EUR 11,58 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 160 pages. 7.80x5.10x7.80 inches. In Stock.
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Michael Todd's Around the World in Eighty Days
Verlag: Random House, NY, 1956. 10th Printing, 1956
Anbieter: Virginia Martin, aka bookwitch, Concord, CA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. Don Irwin (illustrator). Quatro, hardcover, VG in blue pictorial boards. No dj. 71 pages including list of all actors in film plus all those who helped create the movie. Bright yellow and orange cover with Phileas Fogg and Passpartout on cover. (Master and "servant") from the movie. Stills from the film fill the book. A great memoir of this classic movie starring David Niven. Book.
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De-Positioning: The secret brand strategy for creating competitive advantage
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 16,62
EUR 7,52 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 3 verfügbar
In den WarenkorbZustand: New.
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De-Positioning: The secret brand strategy for creating competitive advantage
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
Verkäuferbewertung 5 von 5 Sternen
EUR 16,97
EUR 10,50 Versand
Versand von Irland nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. 2025. paperback. . . . . .
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Internationale Ausgabe
De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage | Turn Competitors' Strengths into Weaknesses | Make Your Brand the Only Choice | Playbook For Market Leadership
ISBN 10: 9347027863 ISBN 13: 9789347027864
Anbieter: Readify Books, New Castle, DE, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, We ship from multiple Locations including India. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A. Ship from multiple Locations including India Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed.
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De-Positioning: The secret brand strategy for creating competitive advantage
Anbieter: Kennys Bookstore, Olney, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. 2025. paperback. . . . . . Books ship from the US and Ireland.
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De-Positioning: The secret brand strategy for creating competitive advantage
Anbieter: Chiron Media, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 11,39
EUR 17,93 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 20 verfügbar
In den Warenkorbpaperback. Zustand: New.
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De-Positioning: The secret brand strategy for creating competitive advantage
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
Verkäuferbewertung 4 von 5 Sternen
Zustand: New.
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I Lived Because I Was Loved: A true story of how love and kindness helped strangers facing their own tragedy
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 18,81
EUR 13,87 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
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De-Positioning
Verlag: Jaico Publishing House
ISBN 10: 9347027863 ISBN 13: 9789347027864
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 8,32
EUR 7,52 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 10 verfügbar
In den WarenkorbZustand: New. pp. 184.
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De-Positioning: The secret brand strategy for creating competitive advantage
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 15,18
EUR 18,53 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbPaperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.
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De-Positioning : The Secret Brand Strategy for Creating Competitive Advantage
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 16,76
EUR 17,36 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
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De-Positioning : The Secret Brand Strategy for Creating Competitive Advantage
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 16,76
EUR 17,36 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
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Zustand: New. pp. 184.
