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Paperback. Zustand: New. This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture.Drawing on work in sport studies, cultural studies, sociology, history, business, and media, this book helps us to understand how myths are made in modern society and highlights the importance of myths in a 'post-truth' world. It unpacks the underlying 'monomythical' structure of the Jordan myth, including the universality of the 'hero's journey', and explores those features that are inherently American but that also carried Jordan to the status of a global superstar. This book traces the contours of his career and looks at how the intersection of commercial interests, media narratives, and supreme athletic talent, in a particular social, political, and historical context, generated a myth that continues to resonate today, long after the end of Jordan's playing career.Drawing on original research and adding new theoretical depth to our understanding of Michael Jordan's place in popular culture, this book is essential reading for anybody with an interest in the relationship between sport and wider society. …

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Paperback. Zustand: New. This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture.Drawing on work in sport studies, cultural studies, sociology, history, business, and media, this book helps us to understand how myths are made in modern society and highlights the importance of myths in a 'post-truth' world. It unpacks the underlying 'monomythical' structure of the Jordan myth, including the universality of the 'hero's journey', and explores those features that are inherently American but that also carried Jordan to the status of a global superstar. This book traces the contours of his career and looks at how the intersection of commercial interests, media narratives, and supreme athletic talent, in a particular social, political, and historical context, generated a myth that continues to resonate today, long after the end of Jordan's playing career.Drawing on original research and adding new theoretical depth to our understanding of Michael Jordan's place in popular culture, this book is essential reading for anybody with an interest in the relationship between sport and wider society. …

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Hardcover. Zustand: Brand New. 280 pages. 9.19x6.13x0.77 inches. In Stock.

Paperback. Zustand: new. Paperback. This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture.Drawing on work in sport studies, cultural studies, sociology, history, business, and media, this book helps us to understand how myths are made in modern society and highlights the importance of myths in a posttruth world. It unpacks the underlying monomythical structure of the Jordan myth, including the universality of the heros journey, and explores those features that are inherently American but that also carried Jordan to the status of a global superstar. This book traces the contours of his career and looks at how the intersection of commercial interests, media narratives, and supreme athletic talent, in a particular social, political, and historical context, generated a myth that continues to resonate today, long after the end of Jordans playing career.Drawing on original research and adding new theoretical depth to our understanding of Michael Jordans place in popular culture, this book is essential reading for anybody with an interest in the relationship between sport and wider society. This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Paperback. Zustand: new. Paperback. This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture.Drawing on work in sport studies, cultural studies, sociology, history, business, and media, this book helps us to understand how myths are made in modern society and highlights the importance of myths in a posttruth world. It unpacks the underlying monomythical structure of the Jordan myth, including the universality of the heros journey, and explores those features that are inherently American but that also carried Jordan to the status of a global superstar. This book traces the contours of his career and looks at how the intersection of commercial interests, media narratives, and supreme athletic talent, in a particular social, political, and historical context, generated a myth that continues to resonate today, long after the end of Jordans playing career.Drawing on original research and adding new theoretical depth to our understanding of Michael Jordans place in popular culture, this book is essential reading for anybody with an interest in the relationship between sport and wider society. This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

Paperback. Zustand: new. Paperback. This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture.Drawing on work in sport studies, cultural studies, sociology, history, business, and media, this book helps us to understand how myths are made in modern society and highlights the importance of myths in a posttruth world. It unpacks the underlying monomythical structure of the Jordan myth, including the universality of the heros journey, and explores those features that are inherently American but that also carried Jordan to the status of a global superstar. This book traces the contours of his career and looks at how the intersection of commercial interests, media narratives, and supreme athletic talent, in a particular social, political, and historical context, generated a myth that continues to resonate today, long after the end of Jordans playing career.Drawing on original research and adding new theoretical depth to our understanding of Michael Jordans place in popular culture, this book is essential reading for anybody with an interest in the relationship between sport and wider society. This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Tomasz Jachec is an Assistant Professor at the University of Warmia and Mazury in Olsztyn, Poland. His work focuses on the landscape of American popular culture, including sport and comedy. He is a member of the Polish Association for American Stu. …

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