John a morello (27 Ergebnisse)

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Hardback. Zustand: New. Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord and Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork and Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920.This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.…

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Hardcover. Zustand: Brand New. 112 pages. 9.50x6.50x0.75 inches. In Stock.

Hardback. Zustand: New. Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord and Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork and Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920.This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.…

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Paperback. Zustand: Brand New. 3rd edition. 706 pages. 9.00x7.25x1.00 inches. In Stock.

HRD. Zustand: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Hardcover. Zustand: new. Hardcover. Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920.This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized. Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

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Hardcover. Zustand: new. Hardcover. Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920.This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized. Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims.&Uumlber den Autor. …

Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920.This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.…

Buch. Zustand: Neu. Selling the President, 1920 | Albert D. Lasker, Advertising, and the Election of Warren G. Harding | John A. Morello | Buch | Gebunden | Englisch | 2001 | Praeger | EAN 9780275970307 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …