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Verlag: Ashgate Publishing Company, 2016
ISBN 10: 1472477456 ISBN 13: 9781472477453
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ISBN 10: 1472477456 ISBN 13: 9781472477453
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Paperback. Zustand: new. Paperback. Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM SPSS Statistics. IBM is one of the largest statistical software providers world-wide and their IBM SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM's next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives. In an accessible and step by step approach, the authors show readers which statistical procedures to use in which particular situation and how to practically execute them using IBM SPSS Statistics. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Verlag: Taylor & Francis Ltd, London, 2016
ISBN 10: 1472477456 ISBN 13: 9781472477453
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Paperback. Zustand: new. Paperback. Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM SPSS Statistics. IBM is one of the largest statistical software providers world-wide and their IBM SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM's next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives. In an accessible and step by step approach, the authors show readers which statistical procedures to use in which particular situation and how to practically execute them using IBM SPSS Statistics. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Taschenbuch. Zustand: Neu. Marketing Research with IBM® SPSS Statistics | A Practical Guide | Karine Charry (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2016 | Routledge | EAN 9781472477453 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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