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katherine e jocz (19 Ergebnisse)
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Greater Good: How Good Marketing Makes for Better Democracy
Sprache: Englisch
Verlag: Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Greater Good : How Good Marketing Makes for Better Democracy
Sprache: Englisch
Verlag: Harvard Business Review Press, 2007
ISBN 10: 1422117359 ISBN 13: 9781422117354
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Greater Good : How Good Marketing Makes for Better Democracy
Sprache: Englisch
Verlag: Harvard Business Review Press, 2007
ISBN 10: 1422117359 ISBN 13: 9781422117354
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Greater Good: How Good Marketing Makes for Better Democracy
Sprache: Englisch
Verlag: Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects.
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hardcover. Zustand: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
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Greater Good: How Good Marketing Makes for Better Democracy
Sprache: Englisch
Verlag: Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Anbieter: Midtown Scholar Bookstore, Harrisburg, PA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. crisp clean w/light shelfwear/edgewear - may have remainder mark Standard-sized.
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All Business Is Local : Why Place Matters More Than Ever in a Global, Virtual World
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Greater Good: How Good Marketing Makes for Better Democracy
Sprache: Englisch
Verlag: Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 5,98
EUR 6,47 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbHardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Greater Good: How Good Marketing Makes for Better Democracy
Sprache: Englisch
Verlag: Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Anbieter: Henniker Book Farm and Gifts, Henniker, NH, USA
Verbandsmitglied: IOBA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. First Edition; First Printing. Very Good/Very Good Condition. No marks on the text block. Previous owner's initials and date on the front free end paper. First edition, first printing. ; Height: 9.5 Inches, Length: 6.5 Inches, Weight: 1.48591564588 Pounds, Width; 339 pages.
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Zustand: Como nuevo. : En 'All Business is Local', John Quelch y Katherine Jocz exploran cómo el 'lugar' sigue siendo un factor clave en el éxito empresarial en la economía global actual. Redefiniendo radicalmente el concepto de 'lugar' como un imperativo empresarial, analizan cinco categorías (psicológica, física, virtual, geográfica y global) y demuestran que las empresas deben ser tanto locales como globales para prosperar. Este libro ofrece una nueva perspectiva sobre el marketing y el liderazgo empresarial en un mundo cada vez más globalizado y virtual. EAN: 9780241961643 Tipo: Libros Categoría: Negocios y Economía Título: All Business is Local Autor: John A. Quelch| Katherine E. Jocz Editorial: Portfolio Penguin Idioma: en Páginas: 256 Formato: tapa blanda.
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Greater good how good marketing makes for better democracy
Sprache: Englisch
Verlag: Harvard Business School Press, Boston (Massachuttes), 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Anbieter: MARCIAL PONS LIBRERO, MADRID, M, Spanien
Verkäuferbewertung 4 von 5 Sternen
TAPA DURA. Zustand: New.
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Greater Good
Sprache: Englisch
Verlag: Harvard Business Review Press, US, 2007
ISBN 10: 1422117359 ISBN 13: 9781422117354
Hardback. Zustand: New. Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
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Greater Good: How Good Marketing Makes for Better Democracy Quelch, John A. and Jocz, Katherine E.
Sprache: Englisch
Verlag: Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Anbieter: Aragon Books Canada, OTTAWA, ON, Kanada
Verkäuferbewertung 3 von 5 Sternen
Hardcover. Zustand: New.
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GREATER GOOD Signed 1st
Sprache: Englisch
Verlag: Harvard Business Review Press, Boston, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Anbieter: Rare Book Cellar, Pomona, NY, USA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe Signiert
Hardcover. First Edition; First Printing. Very Good+ in a Very Good+ dust jacket. ; Signed by the author. ; ; 9.21 X 6.14 X 1.42 inches; 339 pages; Signed by Author. Signed.
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All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World
Anbieter: BennettBooksLtd, Los Angeles, CA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: New. In shrink wrap. Looks like an interesting title!
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Greater Good: How Good Marketing Makes for Better Democracy
Sprache: Englisch
Verlag: Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Anbieter: BennettBooksLtd, Los Angeles, CA, USA
Verkäuferbewertung 5 von 5 Sternen
hardcover. Zustand: New. In shrink wrap. Looks like an interesting title!
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Greater Good
Sprache: Englisch
Verlag: Harvard Business Review Press, US, 2007
ISBN 10: 1422117359 ISBN 13: 9781422117354
Anbieter: Rarewaves USA United, OSWEGO, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Hardback. Zustand: New. Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
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All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World
Verlag: Portfolio, 2012
Anbieter: Librería Pérez Galdós, Madrid, M, Spanien
Verkäuferbewertung 5 von 5 Sternen
Zustand: leido. RUST. Ingles. Sello agencia literaria 234.
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EUR 22,06
EUR 48,99 Versand
Versand von Deutschland nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Redefining place as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers relationships to places profoundly affect their relatio.
