Kevin cattani (35 Ergebnisse)

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Paperback. Zustand: New. Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.…

Taschenbuch. Zustand: Neu. Examining Attachment to an Athlete in Fantasy Sport Consumers | Examining the Moderating Effects of Identification, Social Anxiety, Competitiveness and Value Orientation | Kevin Cattani (u. a.) | Taschenbuch | 160 S. | Englisch | 2013 | LAP LAMBERT Academic Publishing | EAN 9783659398018 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

Paperback. Zustand: Brand New. 4th edition. 336 pages. 9.69x6.88x0.71 inches. In Stock.

Paperback. Zustand: New. Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.…

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Hardcover. Zustand: Brand New. 4th edition. 336 pages. 9.69x6.88x0.75 inches. In Stock.

Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Attachment has been recognized as having important implications on consumer behavior. This research examined potential antecedents to a fantasy sport consumer's psychological attachment to athletes on their fantasy roster. The researchers investigated 1) the potential antecedents of psychological attachment through qualitative focus groups 2) the effects of these antecedents on psychological attachment creation through measurement and structural model testing and 3) the moderating effects of competitiveness, social anxiety, involvement and value orientation on the link between psychological attachment formation and draft intention. Structural equation modeling (i.e., AMOS 18) was employed to test the relationships among the hypothesized links between variables. Results from the study showed that psychological attachment affected a fantasy sport consumer's intention to draft a particular athlete to his/her team. Surprisingly, the antecedents antecedents to psychological attachment had no direct link to intention to draft. Ultimately, this study responded to two calls by past researchers to conduct additional theory-based and empirical studies on fantasy sport consumers. 160 pp. Englisch.…

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Cattani KevinKevin Cattani earned his Ph.D. from the University of Florida in Sport Management. Currently, he is Assistant Professor of Sport Marketing and Management and director of the Sport Management Program at the University of .…