Anbieter: Your Online Bookstore, Houston, TX, USA
paperback. Zustand: Good.
Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Sprache: Englisch
Verlag: Pearson Education, Limited, 2003
ISBN 10: 0130086959 ISBN 13: 9780130086952
Anbieter: Better World Books: West, Reno, NV, USA
Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Pearson Education, Limited, 2003
ISBN 10: 0130086959 ISBN 13: 9780130086952
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Ft Prentice Hall, Old Tappan, New Jersey, U.S.A., 2003
ISBN 10: 0130086959 ISBN 13: 9780130086952
Anbieter: Gene The Book Peddler, Winchester, NH, USA
Hardcover. Zustand: Fine. Zustand des Schutzumschlags: Fine. First Edition/First Printing. first edition/first printing book is tight with no markings, great copy.
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Anbieter: Book Express (NZ), Shannon, Neuseeland
Paperback. Zustand: Very Good. 201 pages. Artful Making offers the first proven, research-based framework for engineeri ng ingenuity and innovation. This book is the result of a multi-year collaborati on between Harvard Business School professor Robert Austin and leading theatre d.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New.
Sprache: Englisch
Verlag: Stanford University Press, US, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Anbieter: Rarewaves USA, OSWEGO, IL, USA
Hardback. Zustand: New. What makes the Apple iPhone cool? Bang and Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it-well, special. They argue that this je ne sais quoi arises from "plot"-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 33,60
Anzahl: 5 verfügbar
In den WarenkorbZustand: New.
Sprache: Englisch
Verlag: Stanford University Press, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 44,72
Anzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. 192.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 38,51
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Sprache: Englisch
Verlag: Stanford University Press, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Anbieter: Books Puddle, New York, NY, USA
Zustand: New. pp. 192.
Anbieter: London Bridge Books, London, Vereinigtes Königreich
EUR 15,35
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Good.
Sprache: Englisch
Verlag: Stanford University Press, US, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Anbieter: Rarewaves USA United, OSWEGO, IL, USA
EUR 36,99
Anzahl: Mehr als 20 verfügbar
In den WarenkorbHardback. Zustand: New. What makes the Apple iPhone cool? Bang and Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it-well, special. They argue that this je ne sais quoi arises from "plot"-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
Anbieter: moluna, Greven, Deutschland
EUR 36,62
Anzahl: Mehr als 20 verfügbar
In den WarenkorbGebunden. Zustand: New. This book explains what factors make certain products and services special (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality.Über den AutorrnrnLee Devin is a Dramaturg at People s.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 45,61
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 192 pages. 9.25x6.25x0.75 inches. In Stock. This item is printed on demand.