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Hardback. Zustand: New. Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete and Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data - from actual buyer behavior to targeting info on social media platforms to marketing's own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete and Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty - anything that drives business growth.

Hardback. Zustand: New. Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete and Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data - from actual buyer behavior to targeting info on social media platforms to marketing's own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete and Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty - anything that drives business growth.

Zustand: New.

Hardcover. Zustand: Brand New. 232 pages. 9.25x6.25x0.75 inches. In Stock.

Hardcover. Zustand: New.

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Zustand: New. In.

Zustand: As New. Unread book in perfect condition.

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Zustand: New. Brand new! Please provide a physical shipping address.

Hardback. Zustand: New. Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete and Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data - from actual buyer behavior to targeting info on social media platforms to marketing's own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete and Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty - anything that drives business growth.

Zustand: New. JANET DRISCOLL MILLER is Founder of Marketing Mojo and an award-winning speaker and writer on digital marketing. In her 25 years in the field, she has worked with many top-tier clients such as National Geographic, Mazda USA, LexisNexis, and Activision. Jane.

Hardback. Zustand: New. Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete and Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data - from actual buyer behavior to targeting info on social media platforms to marketing's own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete and Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty - anything that drives business growth.

Zustand: New. KlappentextrnrnDie Arbeit mit und an Theorie veraendert uns: Wir beginnen die Welt und uns selbst in einem anderen Licht zu sehen, womoeglich erkennen wir weder das eine noch das andere wieder. Wenn wir uns z.B. intensiv mit der Frage des Scheiter.

Encuadernación de tapa blanda. Zustand: Bien. Zustand des Schutzumschlags: Bien. Essays "Books: Craig Clunas on Gao Minglu's 'Total Modernity and the Avant-Garde in Twentieth-Century Chinese Art,'" by Craig Clunas; "Film: James Quandt on Raúl Ruiz's 'Mysteries of Lisbon,'" by James Quandt; "Slant: David Joselit on Nicolás Guagnini's 'The Panel Discussion, the Tennis Match, and a Bodegón,'" by David Joselit; "Slant: J. Hoberman on Jack Smith's Posthumous Career," by J. Hoberman; "On Site: Gary Indiana on the Steilneset Memorial," by Gary Indiana; "Film: Rachel Haidu on Sven Augustijnen's 'Spectres,'" by Rachel Haidu; "Top Ten," by Chandler Burr; "Fall 2011 Exhibitions: 45 Shows Worldwide"; "Julia Bryan-Wilson on 'Pacific Standard Time,'" by Julia Bryan-Wilson; "Venice 2011," by Claire Bishop, Daniel Birnbaum, Francesco Bonami, Benjamin Paul, Tim Griffin, John Kelsey, and Nicholas Cullinan; "Tabula Rasa: The Art of R.H. Quaytman," by Paul Galvez; "Truth or Dare: The Art of Witnessing," by David Joselit; "Close-Up: Leap Year," Yve-Alain Bois on Martin Barré's "Greenwich" and "60-T-44"; "Forest for the Trees: The Art of Goshka Macuga," by Dieter Roelstraete; "Openings: Adrián Villar Rojas," by Jessica Morgan; "Openings: Olivia Plender," by Brian Dillon. Reviews by Christine Mehring, Jeffrey Weiss, Sam Pulitzer, Dennis Lim, Frances Richard, Robert Pincus-Witten, David Frankel, Suzanne Hudson, Lisa Turvey, Ida Panicelli, Donald Kuspit, Emily Hall, Jeffrey Kastner, Michael Wilson, Lauren O'Neill-Butler, Eva Díaz, Daniel Quiles, Martha Buskirk, David M. Lubin, Nuit Banai, Franklin Melendez, Jan Tumlir, Catherine Taft, Michael Ned Holte, John-Paul Stonard, Barry Schwabsky, Zehra Jumabhoy, Maeve Connolly, Jian-Xing Too, Anthony Byrt, John Beeson, Michèle Faguet, Astride Wege, Noemi Smolik, Hans Rudolf Reust, Quinn Latimer, Giorgio Verzotti, Brigitte Huck, Markéta Stará, Kaelen Wilson-Goldie, Lauren Dyer Amazeen, Jon Bywater, Angie Baecker, and Shinyoung Chung. Cover: R.H. Quaytman.