Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2014
ISBN 10: 1442235780 ISBN 13: 9781442235786
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
paperback. Zustand: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Anbieter: One Planet Books, Columbia, MO, USA
Erstausgabe
paperback. Zustand: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Anbieter: Books From California, Simi Valley, CA, USA
paperback. Zustand: Very Good. The copy shows minor external wear, but is in otherwise clean condition.
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2014
ISBN 10: 1442235780 ISBN 13: 9781442235786
Anbieter: One Planet Books, Columbia, MO, USA
paperback. Zustand: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Anbieter: Books From California, Simi Valley, CA, USA
paperback. Zustand: Very Good.
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2014
ISBN 10: 1442235780 ISBN 13: 9781442235786
Anbieter: Textbooks_Source, Columbia, MO, USA
paperback. Zustand: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
EUR 11,10
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Anbieter: Textbooks_Source, Columbia, MO, USA
Erstausgabe
paperback. Zustand: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Anbieter: Ivy Ridge Books/Scott Cranin, Fayetteville, NY, USA
Verbandsmitglied: IOBA
paperback. Zustand: Very Good. Paperback has light cover rubbing, lower right corner front is bent, clean interior - no writing. All orders packed with care, most dust jackets protected by Brodart sleeve, independent bookseller since 2011.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 47,48
Anzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. 264.
Zustand: As New. Unread book in perfect condition.
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 49,65
Anzahl: 15 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Zustand: New.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition.
Sprache: Englisch
Verlag: John Wiley and Sons Ltd, GB, 2022
ISBN 10: 1119878071 ISBN 13: 9781119878070
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
EUR 61,84
Anzahl: 15 verfügbar
In den WarenkorbPaperback. Zustand: New. The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID-19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people's attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant informationCovers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United KingdomOffers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self-determination theory (SDT)Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism.Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
Zustand: New. pp. 264.
Anbieter: Brook Bookstore On Demand, Napoli, NA, Italien
EUR 50,28
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: new.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 47,83
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 58,92
Anzahl: 3 verfügbar
In den WarenkorbZustand: New.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 48,90
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 49,64
Anzahl: 3 verfügbar
In den WarenkorbZustand: New.
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
EUR 48,91
Anzahl: 1 verfügbar
In den WarenkorbPaperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.
Sprache: Englisch
Verlag: John Wiley and Sons Ltd, Hoboken, 2022
ISBN 10: 1119878071 ISBN 13: 9781119878070
Anbieter: Grand Eagle Retail, Bensenville, IL, USA
Paperback. Zustand: new. Paperback. The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how peoples attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant informationCovers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United KingdomOffers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and selfdetermination theory (SDT)Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism.Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
Zustand: New. pp. 264.