Anbieter: Books From California, Simi Valley, CA, USA
paperback. Zustand: Very Good. Cover and edges may have some wear.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition.
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
EUR 52,77
Anzahl: Mehr als 20 verfügbar
In den WarenkorbPaperback. Zustand: New. How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communication courses. It aligns directly with course outcomes by providing a structured, theory-led yet practical approach to fostering creativity as a strategic tool for addressing PR challenges and meeting business targets. Ideal for core or recommended adoption, this text equips students with the skills and frameworks necessary to excel in creative industries.Key features include:- Exploration of creativity fundamentals including mindset development, creative thinking, ideation processes and the strategic use of AI as a creativity enhancer- Integration of strategic models and expert insights demonstrating how creativity informs effective briefs and campaign development- Practical real-world examples from global brands such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz illustrating creativity in action within PR and communication contexts- Structured learning supports including clearly defined learning outcomes, glossary, exercise questions and online resources featuring lecturer slides and creative best practices- Emphasis on data-led decision making within creative PR strategies to connect innovation with measurable impactWhether preparing for academic study or professional practice, Jon Cope and Stuart Mayell offer expertise and confident guidance to nurturing creative ideas and applying them strategically in public relations and communications.
Anbieter: Books Puddle, New York, NY, USA
Zustand: New.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 44,62
Anzahl: 20 verfügbar
In den WarenkorbZustand: New.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 55,50
Anzahl: 1 verfügbar
In den WarenkorbZustand: New.
Anbieter: Chiron Media, Wallingford, Vereinigtes Königreich
EUR 44,95
Anzahl: 3 verfügbar
In den Warenkorbpaperback. Zustand: New.
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
Zustand: New.
Anbieter: Chiron Media, Wallingford, Vereinigtes Königreich
EUR 49,26
Anzahl: 12 verfügbar
In den Warenkorbpaperback. Zustand: New.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 49,37
Anzahl: 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 53,93
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Verlag: Kogan Page, 2025
Anbieter: Books From California, Simi Valley, CA, USA
hardcover. Zustand: Fine.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 72,61
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 304 pages. 9.45x6.70x9.45 inches. In Stock.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 73,00
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Anbieter: moluna, Greven, Deutschland
Zustand: New.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 80,01
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 87,77
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 95,20
Anzahl: 3 verfügbar
In den WarenkorbZustand: New.
Anbieter: Books Puddle, New York, NY, USA
Zustand: New.
EUR 48,40
Anzahl: Mehr als 20 verfügbar
In den WarenkorbPaperback. Zustand: New. How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communication courses. It aligns directly with course outcomes by providing a structured, theory-led yet practical approach to fostering creativity as a strategic tool for addressing PR challenges and meeting business targets. Ideal for core or recommended adoption, this text equips students with the skills and frameworks necessary to excel in creative industries.Key features include:- Exploration of creativity fundamentals including mindset development, creative thinking, ideation processes and the strategic use of AI as a creativity enhancer- Integration of strategic models and expert insights demonstrating how creativity informs effective briefs and campaign development- Practical real-world examples from global brands such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz illustrating creativity in action within PR and communication contexts- Structured learning supports including clearly defined learning outcomes, glossary, exercise questions and online resources featuring lecturer slides and creative best practices- Emphasis on data-led decision making within creative PR strategies to connect innovation with measurable impactWhether preparing for academic study or professional practice, Jon Cope and Stuart Mayell offer expertise and confident guidance to nurturing creative ideas and applying them strategically in public relations and communications.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 116,27
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 304 pages. 9.22x6.15x9.21 inches. In Stock.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 52,34
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 304 pages. 9.45x6.70x9.45 inches. In Stock. This item is printed on demand.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 88,91
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 304 pages. 9.22x6.15x9.21 inches. In Stock. This item is printed on demand.
Anbieter: moluna, Greven, Deutschland
EUR 88,82
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt.