Michael busler (13 Ergebnisse)

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Taschenbuch. Zustand: Neu. Celebrity Endorsements and Consumer''s Perception of Product Quality | Michael Busler | Taschenbuch | 148 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838381435 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Consumers purchasing decisions are based on many factors. The primary factor is the consumer's perception of value. Consumer's determine value by judging the perceived benefit of the product and then weighing that benefit against the price. Producers will be able to sell their products to consumers if their product is perceived to give the consumer the greatest value. In order to set a profit maximizing price and still have the consumers perceive value, the perceived benefit must be as high as possible. This research shows that by using a properly matched and positively viewed celebrity endorser in the advertisments for the products, consumers will perceive the product to be of higher quality and they will be willing to pay a higher price.In addition this research shows how to administer an experiment using surveys to test marketing concepts. Sample questionnaires and data analysis techniques are also shown. 148 pp. Englisch.…

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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Enriches understanding of the impact of innovation and incubators as a tool in the modern knowledge economyInvestigates and identifies key factors of innovation and entrepreneurship that facilitate the successful implementation of business incubat.…

Kartoniert / Broschiert. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Busler MichaelDr. Michael Busler, is an Associate Professor of Business, and a Fellow at the William J. Hughes Center for Public Policy at Richard Stockton College. He has been published in nine different academic journals and has.…

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumers purchasing decisions are based on many factors. The primary factor is the consumer's perception of value. Consumer's determine value by judging the perceived benefit of the product and then weighing that benefit against the price. Producers will be able to sell their products to consumers if their product is perceived to give the consumer the greatest value. In order to set a profit maximizing price and still have the consumers perceive value, the perceived benefit must be as high as possible. This research shows that by using a properly matched and positively viewed celebrity endorser in the advertisments for the products, consumers will perceive the product to be of higher quality and they will be willing to pay a higher price.In addition this research shows how to administer an experiment using surveys to test marketing concepts. Sample questionnaires and data analysis techniques are also shown.…

Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Consumers purchasing decisions are based on many factors. The primary factor is the consumer''s perception of value. Consumer''s determine value by judging the perceived benefit of the product and then weighing that benefit against the price. Producers will be able to sell their products to consumers if their product is perceived to give the consumer the greatest value. In order to set a profit maximizing price and still have the consumers perceive value, the perceived benefit must be as high as possible. This research shows that by using a properly matched and positively viewed celebrity endorser in the advertisments for the products, consumers will perceive the product to be of higher quality and they will be willing to pay a higher price.In addition this research shows how to administer an experiment using surveys to test marketing concepts. Sample questionnaires and data analysis techniques are also shown.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 148 pp. Englisch.…